The Battle Of Finals Footy: NRL Kicks Streaming Goals As AFL Records Most Watched TV Program Of 2024
It's all the TV numbers from the last week's AFL and NRL's…
Fox Sports & Medibank Come Together To Showcase All Things AFLW In Dedicated Weekly Show
Forced to talk to the people in your house now the footy's…
AAMI Once Again Comes To The Rescue At The AFL Grand Final
AAMI continued with its amusing ads on AFL grand final day. Which…
Seven’s AFL Grand Final The Biggest TV Audience Of 2024 & Advertisers Are Paying A Premium
Swans fans throwing their TVs out of the window has little impact,…
Perry, Pesto, A Deflated Balloon, Uber Eats & Telstra: All The Ads & Reactions From The 2024 AFL Grand Final
This is how B&T saw the big game - Seven's coverage 10/10.…
Ray White Lights Up MCG At 2024 Toyota AFL Grand Final
If you tune into tomorrow's AFL grand final for Katy Perry only…
A Potentially Record Breaking AFL Grand Final Just Days Away
B&T will be glued to Saturday's blockbuster AFL grand final. We'll probably…
TV Ratings (23/09/2024): AFL Dominates Ratings As Patrick Cripps Hits Record Brownlow Votes
The Brownlow dominates the ratings, giving our journos some relief from writing…
TV Ratings (19/09/24): NRLW Does The Numbers To Kick Off Huge Weekend Of Sport
Seven's repeat of The Devil Wears Prada beats more fancied opposition. Make…
2024 AFL Season Most Watched Of All Time Across Foxtel Group
Foxtel labelling this season's AFL the most watched on record. Rock band…
NRL & AFL Stars Unite To Promote Responsible Drinking Via Enthral
Of all the days a prominent NRL coach gets sacked for drink…
AFL Footy Festival Returns In 2024 With “Cool” New Addition
AFL's Footy Festival returns for 2024 at Melbourne's Yarra Park. Alas, no…
Red Rooster Kicks Off ‘Crunch Time’ Campaign With Sydney Roosters To Spice Up Footy Finals
Red Rooster targets footy fans in latest campaign. B&T still unaware of…
Labor Government Poised To Oppose Total Gambling Ad Ban
B&T empathises with the difficult debate around gambling ads. But some of…
Zero Digital Sports To Launch Series Detailing History Of AFL Expansion
Ever wondered how AFL became a truly national sport (but only when…
Spotlight On Sponsors: Shaw & Partners Barrels Into Naming Rights For SLS Iron Series
It's B&T's weekly round-up of Australia's sports sponsorship space. Our NRL's 'worst…
TV Ratings (20/06/2024): NSW Blues Finally Take Home A Win!
Confirmation Aussies will watch anything with a fast moving ball comes the…
Spotlight On Sponsors: Melbourne FC Fights Breast Cancer With 20th Annual Pink Lady Match
It's B&T's weekly round-up of who's doing what in the sports marketing…
Geelong & Carlton To Put Best Foot Forward For An Important Cause In Round 15
Here's a top initiative around this weekend's Blues-Cats clash. B&T also has…
Footy Fans Front & Centre In Youi’s Latest Partnership Platform
Insurer acknowledges passionate footy fans in latest campaign. Although not the drunk,…
TV Ratings (23/05/2024): AFL Takes Home Thursday Night Footy Crown!
We're a third of the way through the footy season & it's…
Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
B&T continuing our series on sports sponsorships. And, yet again, there's little…
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite…
Spotlight On Sponsors: K-Pop Invades The Sporting World Through New NBA Partnership
Basketball fans in for a treat with LE SSERAFIM set to play…
Racism, Homophobia & Apathy: The Sports Stars Ruining Their Own Reputations & How Sponsors Can Respond
Should brands pin their reputation on perfidious sports stars? Probably not, but…
Matterworks Teams Up With The AFL To Tackle Mental Health Education
AFL takes a stab at improving mental health in classrooms. Still needs…
TV Ratings (07/04/2024): MAFS Drama Rounds Out A Huge Night Of Ratings Dominance For Nine
B&T similarly known for causing a stir at dinner parties, but only…
Not As Simple As Slapping A Logo On A Jersey: Why Simply Partnering With A Team Isn’t Enough
Thought doing some sport sponsorships would make your life easier? Think again.
TV Ratings (04/04/2024): Candice Warner Reduced To Tears Over Horrfying Snake Dome Challenge
One can only wonder what Robert Irwin was thinking as the snakes…
“An Error Was Made In Round One”: Tabcorp Admits To Breaching Its Own Advertising Rules
Tab tells on itself as it plays fast and loose with gambling…
TV Ratings (01/04/2024): MAFS Dominates Easter Long Weekend As Couples Declare Final Vows
Running out long weekend-based office small talk? Consider MAFS continued ratings dominance…
TV Ratings: AFL Wins The Battle Of Thursday Night Footy
Spare a thought for the single woman of the world, mourning the…
Foxtel Media Announces Line Up Of New & Returning Big Brand Sponsors For The 2024 AFL Season
All of B&T's Friday night favourites are here! Carlton Draught, Sportsbet and…
Puma’s Unique Back Page Takeover Gets The Footy World Talking
We'd like to take the opportunity to remind Puma's ad team that…
AFL Wins Battle With Warner Bros. As New AFL Team Is Revealed
There hasn't been this much wrangling over a cartoon animal since, well,…
AFL Trainers Set To Sparkle With OMO Partnership Extension
Great news for anyone with dirt on their singlet, here.
Great Southern Bank Extends Investment In Carlton FC
Great Southern Bank has announced the extension of its Co-Major Partnership with…
Matthew Lloyd Joins AFL Superstars For “The Carlton Draught”
If this offer extended to pro clubs Essendon might actually win a…
ESPN Celebrates 25 Years Of Footy Tipping As New AFL & NRL Season Kicks Off
Our office footy tipping comp could run for another 25 years and…
Erin Phillips & Isaac Smith Join Iconic Triple M AFL Content Team
B&T wonders if Sam Kerr could still nab a comfy TV pundit…
