About B&T
B&T has been reporting on all things advertising, media and marketing since 1950.
B&T focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield.
Our commitment to journalism moves well beyond the usual daily news cycles with in-depth premium content, visual nourishment, insightful opinion, and the guarantee of genuine thought-provoking exclusive content.
In-person, B&T curates a series of events each year that punctuate the calendar and draw thousands of delegates, such as Cannes in Cairns, 30 Under 30, Women in Media, the B&T Awards and more.
In 1950, B&T was a magazine. Decades have passed, the delivery has changed, but excellence remains.
The vision
B&T is a new generation in business-to-business publishing, generating deep data on reader behaviour to serve each individual with the most relevant content possible. With these insights, B&T can pair readers and clients with who they want, when they want & how they want.
The name
B&T was a magazine that stood for Broadcast & Television. Now B&T stands for reliability, positivity and integrity in marketing, media & advertising.
The team
B&T’s head office is in Sydney, Australia. This covers the major marketing, media and advertising hubs in Australia and beyond.
Editor-in-chief | David Hovenden
Youngest of seven children, he’s got serious competition issues. Lifelong publisher, enthusiastic naturalist, traveller and rabid angler. Happiest when he’s terrified his own ideas will be his undoing.
Editorial director | Daniel Uglow
Travel journalist for 18 years. Set foot on all seven continents and both arctic circles. Now exploring adland.
Managing director | Rosie Oakshott
Started out at Retail Week in London before tackling large-scale expo’s around Australia. Rosie’s background gives her the nous to bring together B&T’s editorial, events and commercial vision.
Strategy director | Greg (Sparrow) Graham
Sparrow has been a mainstay of Australia’s advertising landscape for the past four decades, starting his career in the dispatch department of iconic advertising agency McCann. Among his innumerable achievements, he launched and led Mindshare in Australia in 1990 which led to a seven-year stint in New York as the agency’s marketing and new business director. He’s also held senior roles at GroupM and WPP and most recently launched his own agency and training consultancy, The Nest.
Editor | John Bastick
He just won’t leave! Used to be the editor of FHM and Zoo Weekly. Bastick covers all things creative agencies and media agencies.
Deputy editor | Tom Fogden
Tom is B&T’s technology editor and covers (almost) everything that helps brands connect with customers and the agencies and brands behind the work. He’ll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.
Senior reporter | Sofia Geraghty
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.
Reporter | Aimee Edwards
Aimee is a journalist and writer of all things media and advertising. Aimee is also a self-published author with a passion for stories with a focus on mental health, sport and the environment.