Marketing Mavericks: BMW’s Tony Sesto
  • Marketing
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Marketing Mavericks: BMW’s Tony Sesto

Here, B&T chats with the German marques' marketing supremo. Although we don't mention Rammstein or the kartoffelpuffer.

by B&T Magazine

B&T Magazine
Marketing Mavericks: Optus’ Melissa Hopkins
  • Marketing
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Marketing Mavericks: Optus’ Melissa Hopkins

To be a Marketing Maverick you have to be exceptional and a marketer. An ability to spin a dozen hula-hoops is optional.

by B&T Magazine

B&T Magazine
Marketing Mavericks: IAG’s Brent Smart
  • Marketing
  • Partner Content

Marketing Mavericks: IAG’s Brent Smart

IAG's Brent Smart isn't just "Smart" by name, he's smart by marketing & just took home the rissole pack at pub trivia.

by B&T Magazine

B&T Magazine
Marketing Mavericks: Westpac’s Jenny Melhuish
  • Marketing
  • Partner Content

Marketing Mavericks: Westpac’s Jenny Melhuish

Have you been loving B&T's Marketing Mavericks? Why not print them out & scrapbook them? Or, is that considered daggy?

by B&T Magazine

B&T Magazine

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A financial data analysis graph. Selective focus. Horizontal composition with copy space.
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Why Marketing Metrics Matter

This is not only a top read, but the headline also provides a textbook example of the mysterious world of alliteration.

Partner Content

by Marketo, an Adobe Company