Every marketing budget in this country is being asked the same question: prove it, faster, with less room to get it wrong. WPP Media’s 2026 forecast has the total Australian ad market growing 7.4 per cent to $21.6 billion, but that number hides the real story.
Retail media is up 19.5 per cent, search is up 9.5 per cent and traditional TV bookings are down 6.2 per cent. Money is moving toward channels that can show their work.
Every brand chasing that growth is being asked to do more with the same brief: more regions, more formats, more versions of the same campaign, without more budget, time or people to make them.
Neosframe, a self-service production platform built to sit inside marketing teams, was designed to put at-scale video production within reach: on-brand video campaigns produced in minutes, by the marketing team itself, for a fraction of a traditional production budget. Neosframe came out of beta earlier this year with enterprise clients already signed on, and this next phase opens that capability up to multi-location and multi-brand teams more broadly.
“So much of a campaign is genuinely repetitive,” Neosframe co-founder and CEO Haley McDonald said. “It’s the same ad with a different price, a different date, a different store. Teams are stuck creating versions of essentially the same ad. And that’s valuable time that could be spent on strategy instead.”
Plans start at $3,000 a month for smaller teams, scaling to enterprise plans supporting thousands of videos a month, putting that capability directly in the hands of the teams who need volume and speed most.
The multi-location problem behind every media plan
This shows up hardest in local area marketing, but it isn’t only a franchise problem. It’s a multi-location problem, whether that’s a single banner with hundreds of stores, a multi-brand group, or a franchise network. For years, local area marketing sat in the “if we get to it” pile: national set the brand, local got whatever budget survived after head office finished its own campaign.
That’s changed. Inside Retail called it “retail’s next growth discipline” this year. Josh Strutt put the mechanism plainly: “Local area marketing is where intent becomes conversion.”
Dr Nigel Bairstow at UTS makes the deeper case: local area marketing “taps into the power of one-to-one marketing, optimising sales potential on an individual store and franchisee level.”
National builds the category. Local closes the gap to an actual decision
The barrier was always capacity, not strategy. Multi-location brands didn’t have a production pipeline to run local activity at scale, and local teams didn’t have the time or budget to do it themselves. That’s why local area marketing has leaned so heavily on social and search instead of video: Switch Digital CEO Lee Stephens called geo-targeted digital “a replacement for local area marketing,” since Facebook and Google were the only formats that could target a suburb without a broadcast-sized budget behind them.
What marketing teams have been missing is a way to make sixty pieces of compliant, on-brand, localised creative without multiplying the budget or the headcount.
That’s the gap Neosframe was built to close. Teams bring their creative, their DAM, their ecommerce store and their existing integrations, and Neosframe produces every version a campaign needs: hundreds of ads, in minutes rather than weeks, built from the brand’s own creative. If a team can write a brief, they can make the ads.
Brand rules and protected information stay locked, and approvals happen inside the platform instead of scattered across email, Slack and a project board somewhere. “It was a non-negotiable,” Diquez said. “I’ve seen how quickly consistency becomes difficult to manage when a campaign turns into hundreds of individual assets. You need to be able to automate the production while knowing that the standards you’ve set for the brand will be applied consistently, every time.”
A price update or disclaimer correction now takes about as long as writing the email explaining it would have. Franchisees get access too, building their own local ads inside whatever guardrails head office sets, without a rogue version ever making it to air.
One Neosframe client went from two campaigns a month to eight, each with over sixty deliverables, targeted by region and run across TV, BVOD and social at once, without adding headcount and while spending less than their traditional two campaigns. For another, an enterprise group running weekly promotions year-round across every brand in its portfolio and two countries, that same production model now turns out hundreds of video ads a month.
Most conversations Neosframe has with marketing teams start on a direct cost and time comparison against what they do now, Diquez said. “But the conversations always end on what’s possible once production stops being the ceiling.” Want to find out what that looks like for your campaigns? Book a call.
Video’s winning the top of the funnel, and being held to a higher standard while it does
Sales and conversions are the top media investment goal for 2026, named by 49 per cent of advertising decision-makers according to IAB Australia’s 2026 Video Advertising State of the Nation report. Eighty per cent still rate brand metrics as most important. Video is the one format asked to do both. That’s the tension every multi-brand, multi-store and franchise marketing team is living with.
As Vikki Pearce, head of digital at Zenith and co-chair of the IAB Video Council, put it: “Video continues to earn its place because it can genuinely do both jobs: build brands and drive outcomes.”
Video is also the most expensive, slowest format to localise. A 30-second BVOD spot for a national campaign is one asset. Cut and versioned for sixty stores across six regions, tagged for compliance and trafficked across TV, BVOD and social at once, that’s over 100 assets.
Nobody needs convincing video works, or that local converts. The real problem was production: how you make that many compliant, channel-specific assets from one brief without the cost and manual labour multiplying alongside them.
That’s the equation Neosframe breaks: one multi-location brand went from two campaigns a month to eight each with over 60 videos while using Neosframe; another now produces hundreds of video ads a month for every brand in its portfolio, across two countries, every week of the year.
On Neosframe, neither of those is a stretch goal. It’s an hour of work on a regular Tuesday.
