As retail brands continue to struggle with the need to produce hundreds of commercials, offers and price updates across TV, social and digital, at speed, a new Brisbane startup believes it has built the infrastructure to fix it.
AI-powered creative automation platform Neosframe has officially launched after securing early enterprise validation from global wagering and entertainment operator Entain, which signed on as the platform’s foundational client before Neosframe even completed its beta phase.
The platform automates end-to-end retail ad production, from asset creation and compliance checks through to multi-channel versioning and approval workflows. The company claims this allows enterprise marketing teams to scale campaign output by up to ten times without increasing headcount or outsourcing production.
According to the company’s CEO and co-founder, Haley McDonald, the problem is no longer creative ideation.
“Enterprise retail teams are managing hundreds of campaigns across dozens of channels while compliance requirements continue to tighten,” she said.
“Manual creative operations can’t scale to meet these demands. We’ve built infrastructure that makes high-volume, compliant retail ad production viable again, and securing enterprise clients before we even launched publicly validated that this is a problem the market has been waiting for someone to solve.”
The hidden pressure point in modern advertising
Across the marketing industry, campaign production has quietly become one of the biggest operational challenges for both brands and agencies.
Retail brands now routinely produce dozens – if not hundreds – of variations of the same campaign to suit different channels, formats, audiences and regulatory requirements.
For sectors such as wagering and financial services, the challenge is even greater, with every piece of marketing content requiring strict compliance oversight.
Neosframe co-founder Katarina Diquez said the company built the platform with regulated industries in mind, where creative production workflows are closely tied to legal and risk management processes.
“For brands operating in regulated industries, creative production isn’t just about speed, it’s about risk management,” Diquez said.
“Traditional workflows rely on human review at every stage. We’ve automated the guardrails so teams can move faster without increasing compliance risk.”
Early enterprise validation
The platform’s first major client, Entain, will use Neosframe to manage creative production across its portfolio of brands operating in Australia and New Zealand.
Tom Hackett, general manager of marketing content at Entain, said the platform has already begun reshaping how the organisation approaches campaign production.
“The response internally has been extremely positive. There is a real sense of excitement across the group and everyone has been looking forward to seeing the efficiencies,” Hackett said.
“I cannot stress enough how impressed I have been with the platform to date.”
A sign of where advertising infrastructure is heading
For the broader ad industry, the launch signals a growing shift away from traditional creative production models – which often rely on agencies, manual workflows and fragmented tools – toward automated infrastructure designed to support high-volume campaign output.
As retail media continues to expand and personalisation becomes standard practice, the operational side of marketing is rapidly becoming as important as creative strategy itself.
With Neosframe now live, the Brisbane-founded platform says it is onboarding enterprise clients across retail, financial services, consumer electronics and other regulated sectors both in Australia and globally, positioning itself as part of a new wave of marketing technology designed to keep pace with the scale of modern advertising.
