Meta’s Average Ad Cost & Profit Surges As Investment In AI Tech Soars
Meta's numbers are going up, up, up. But is it all on…
Tech Companies Slam Albo’s New Bargaining Code Incentive
Albo gives the rulebook a refresh. As we remind all that, if…
‘Sucking Profits Out Of Australia’: Meta Sends $1.5B Revenue Overseas
Meta earnings, just like young Australians come June, head overseas.
Albo To Release News Bargaining Incentive Draft This Week
We're due a new bargaining code update. Though B&T reminds all you…
Meta Says Expansion Of AI Business Assistant Proves Advertisers ‘Want Smarter Tools’
Well, they wouldn't want dumber tools now.
Innovid’s Georgia Brammer On Hypermode’s ‘Significant’ Impact On Campaigns, Cuts Setup Time By 80%
Hypermode sadly isn't like a hyperdrive from Star Wars.
‘We Continue To See Strong Momentum’: Meta Set To Overtake Google In Digital Ad Revenue Race
Vrooooomooom. The race is on, and it's going to be a tight…
‘Wasting A Lot Of Budget’: Heatseeker’s New CTO On Why Guessing Without Testing Is Failing Marketers
Heatseeker's CTO kiboshes guesswork in marketing. Though we maintain our wet-finger-in-the-air method…
Meta Unveils ‘Muse Spark’ AI Model As First Step To ‘Personal Superintelligence’
Has Zuck finally realised the Metaverse was a busted flush? Perhaps.
‘Not Accidental’: ESafety Sounds Alarm On ‘Major Gaps’ In Under-16 Social Media Ban
The biggest gaps are the ones in their teeth from all their…
‘Marketers Are Flying Blind’: How AI & Privacy Laws Are Shifting Paid Media Performance
Marketers are going blind. Staring at their screens all day probably isn’t…
Meta Australia Lays Off Sales Staff Amid Global Restructure
Meta makes redundancies in its sales team.
‘Marketers Should Be Testing Early’: ChatGPT Advertising Arrives Down Under
Adverts are coming to ChatGPT! Which bodes well for your parents, considering…
Meta To Appeal ‘Addictive Design’ Ruling As Court Finds Instagram & YouTube Liable For Teen’s Harm
Remember when gateway drugs like weed were cool? Now they're Instagram Reels…
OpenAI Axes Sora Despite Billion-Dollar Disney Deal
Sam Altman decides he's had enough of this particular toy and chucks…
Over 200 Indie Agencies Clean Up Aussie Mess
Indies band together to clean up the country. Though they obviously missed…
Analytic Partners Appoints Ex-Meta, Coles 360 Measurement Leader Andy Ford
Andy Ford sheds a single tear as he hands in his Coles…
When Did ‘Product Feature’ Become Code For Public Surveillance?
Big Brother is watching, reckons this pro. And, if you're wondering, you're…
Pinterest Appoints Meta’s Damian Kim As VP APAC Enterprise Sales
Damian Kim's perfectly pruned petunia Pinterest board rumoured to have helped in…
Meta Sends Threads Advertising Global, Adds New Formats
Much like the Beckhams' familial feuding, Threads advertising has gone global.
‘Communal Reel-Watching’: Meta Unveils Instagram For TV In Partnership With Amazon Fire TV
Glory be! You can now wow your parents with AI slop cat…
Meta Removed Nearly 550K Under-16 Accounts In Australia
Remarkably, nearly 173,500 Aussie teens were still using Facebook before ban kicked…
Tax Hypocrisy: US Tech Lobby Threatens Albo With Trump Intervention Over News Bargaining Incentive
The global geniuses at tax avoidance find a way to make 'tax'…
Opportunity Score: Meta Lifts The Lid On What Makes Winning Campaigns
If anyone needs help winning, it's Ben Stokes and Baz McCullum.
Shadow Comms Minister Questions Labor’s Backup Plan If Age Verification Fails As Meta Begins Kicking Teens Out
McIntosh ponders if Labor has a backup social ban plan. Ironic given…
Scrambling Platforms, Doubtful Parents & Huge Fines Looming: The Social Ban Is Just One Week Away
If Club Penguin was still kicking around, we reckon it'd be going…
Social Media Ban: Meta Begins Telling Teens They Will Soon Be Kicked Off
Teens saddened by Insta lockout, but still need to ask their parents…
US Federal Court Rules Meta Is Not A Monopoly
US confirms Meta not a Monopoly... reports it is an Operation yet…
Social Media Ban To Face High Court Over ‘Freedom Of Political Communication Complaints As Tech Companies Scramble To Comply
It's important 13-year-olds get their politics from the platforms, considering how large…
One Month To Go: Albanese “Confident” Social Media Ban Will Work As Roblox Sparks Fresh Concerns
If it looks like social media and chats like social media, it…
Meta Disputes 10% Of The Ads It Serves Are Scams
Meta looks into scam ads. Should also investigate Frank from Hurstville who…
Meta Ad Revenue Surges 26% In Q3, Expects ‘Significant’ Tax Reduction Thanks To Trump’s ‘Big Beautiful Bill’
Zuck's in the money. Though when is he not, really.
‘We Treat Meta As A Black Box…Make It Strategic, Not Lazy’: Meta Pulls Out Of MRC Brand Safety Accreditation, But Do Brands Care?
If an ad crashes in a forest of drunken rants, cat pics…
Meta Warns Australia’s Social Media Age Ban Poses ‘Significant Engineering & Age Assurance Challenges’
Meta tells government social ban will be hard. But so was going…
Social Ban Just 2 Months Away: Anika Wells Meets Tech Giants & Privacy Chief Warns Of Data Overreach Amid Fresh Fears For Vulnerable Teens
Anika Wells does the rounds with the platform bosses - and we…
Meta To Use AI Chatbot Conversations For Ad Targeting From December
Meta to target ads based on chatbot convos. Which could prove awkward…
Meta Rolls Out Paid Ad-Free Instagram & Facebook Tier Across UK
Poms toss up choice between half a pint and seeing Instagram ads…
WARC: Alphabet, Amazon, Meta To Control 60% Of Total Ad Spend By 2030 While Radio, TV, News Set For Bleak Future
Here's a collection of mind-bending numbers. Sadly no word on MySpace's advertising…
