Meta Gives Brands More Ways To Maximise Ad Relevancy & Visibility With New Formats
We similarly strive for cultural relevancy at B&T. But we're still not…
Meta Adds Algorithm Controls To Facebook Following Govt’s Proposed Opt-out Laws
Algo controls are coming to your Facebook. But nothing yet to curb…
Woolmark Puts Wool Up Against Artificial World In New Campaign Via Wieden+Kennedy Sydney
Here's a woolly campaign.
Meta Blocks TikTok Ads In Seven Markets As Tech Giant Rivalry Heats Up
We hate to see platforms squabbling. Especially considering we'd take advertising from…
Meta Agency Awards: Who’s In The Running?
Ready your tux and polish your shoes adland as the Meta Agency…
Kmart Removes Camera Glasses From Site As Privacy Commissioner Launches Investigation
It's sad news for fans of filming people without their consent. But…
OpenAI Follows Anthropic With Invisible Watermarks On ChatGPT Text
Are you phoning it in with ChatGPT? Time's up it seems.
WhatsApp Hands Parents More Say Over Teen Privacy – But Not Their Chats
That said, would you really want to see what your teenagers are…
eSafety Commissioner ‘Highly Concerned’ By Allegations That Ads Depicting Child Sexual Abuse Ran On Meta’s Australian Platforms
Concerning news about some adverts alleged to have been found on Meta's…
Anthropic Appoints Antonia Sanda As ANZ Comms Lead
Anthropic gets a new comms lead. Promises no AI-created press releases, however.
‘A Beachhead Moment’: Meta’s $25B Settlement In Social Media Addiction Case Sounds Alarm For Advertisers
Meta to cough up $25 billion as part of this settlement. Though…
Report: Meta To Launch AI Agent Platform ‘Hatch’ As It Looks Beyond Ad Dollars
Meta's reportedly gearing up to release some new AI. To honour the…
NZ’s Social Ban A ‘Strong First Step’ But Kids Will Find Workarounds & Move To Weaker Platforms With Less Protection
New Zealand, always following Australia's lead. And stealing our pavlovas.
Instagram Refreshes Its Wordmark After 10 Years
Instagram releases blink-and-you'll-miss-it brand zhoosh.
Meta Boots 750K Kids Off Instagram, Facebook
Kids will have to content themselves to lurking around the bike sheds,…
Is Social Media Still ‘The Cheap Option’?
Social's vacated the dollar menu and now sits somewhere between fine dining…
‘Evasive & Duplicitous’: Judge Finds Meta Failed To Preserve Key Evidence In Andrew Forrest’s Scam Ads Legal Battle
Twiggy excoriates Meta over its spoliation of evidence. And it's OK if…
OpenAI’s Head Of Ethics Chloé Bakalar Departs With No Plans For A Replacement
OpenAI has no plans to replace its ethics boss. Make of that…
Publishers Welcome News Bargaining Changes But Will It Reach Independent Media?
The News Bargaining Incentive is back! And god we're excited.
Meta’s Ad Revenue Soars As Cost Per Ad & Volume Rises
Infinite growth on a finite planet is a physical impossibility. But Meta…
Meta Bets ‘On People’ In Sickly AI Spot
Have you been fretting that AI will take your job? Just don't…
‘If You Can’t Measure It, You Can’t Scale It’: Meta’s Helen Black On Creator Marketing’s Performance Shift
Do you know where your nano creators end and your micro creators…
Meta To Alert Parents If Teens Discuss Self-Harm With Its AI Tool
Meta’s making the AI headlines again, but this time it's about keeping…
‘Deeply Concerned’: eSafety Commissioner Says Major Tech Platforms Aren’t Doing Enough To Stop Sexual Extortion
Here's another reminder that your digital footprint is forever.
‘Backlash Was Inevitable’: Meta Shuts Down ‘Dangerous’ Muse Image AI Tool Days After Launching
Meta cans AI image tool days after launch. One wonders how the…
‘Much Easier’: Meta’s AI-Powered Muse Image Tool Could Pose Problems For Brands & Public Figures Alike
Prince Harry features in B&T yet again today. Not that we've got…
Meta’s Denise Moreno Replaces CMO Alex Schultz Who Becomes Chief Data Officer
Bit of a C-suite switcheroo here! Some big news out of Meta.
‘Had Their Chance & Failed’: Britain To Ban Social Media For Under 16s
Britain follows Australia's lead on social media. As the poms do in…
‘Not The Role Of Platforms To Pay To Rescue Public-Interest Journalism’: Meta Slams News Bargaining Incentive
Meta says it isn't its job to pay for journos. Which begs…
Majority Of Under 16s Still Using Banned Social Media, Parents Under ‘Overwhelming Pressure’
Despite surging e-bike sales, it seems the kids are still using social…
Former Meta Exec Melissa Verner Green Returns To ARN As Director Of Sales, Melbourne
Green returns to ARN to head its Melbourne sales. And maintains she's…
Meta Ramps Up Efforts To Combat FIFA World Cup Scams
Paddy's Market set for windfall as Facebook cans ads for knock-off kits.
News Bargaining Incentive Risks Further Concentrating Big Four’s Grip On Publishing: Man Of Many
The News Bargaining Incentive pays little mind to the little guys, according…
Meta Rolls Out Upgraded AI Voice Experience Across Australia & NZ
“Sorry, I didn’t catch that” is about to sound a lottttt more…
Meta’s Average Ad Cost & Profit Surges As Investment In AI Tech Soars
Meta's numbers are going up, up, up. But is it all on…
Tech Companies Slam Albo’s New Bargaining Code Incentive
Albo gives the rulebook a refresh. As we remind all that, if…
‘Sucking Profits Out Of Australia’: Meta Sends $1.5B Revenue Overseas
Meta earnings, just like young Australians come June, head overseas.
Albo To Release News Bargaining Incentive Draft This Week
We're due a new bargaining code update. Though B&T reminds all you…
Meta Says Expansion Of AI Business Assistant Proves Advertisers ‘Want Smarter Tools’
Well, they wouldn't want dumber tools now.
Innovid’s Georgia Brammer On Hypermode’s ‘Significant’ Impact On Campaigns, Cuts Setup Time By 80%
Hypermode sadly isn't like a hyperdrive from Star Wars.
