Meta has officially named its new global CMO as Denise Moreno, while the former CMO, Alex Schultz, steps into a new role as the company’s first chief data officer.
Moreno has been with the company for 17 years, and is no stranger to the top job, having temporarily stepped into the CMO role last year when Schultz was preparing for Meta’s FTC trial.
Moreno most recently served as global SVP of consumer marketing and growth. Schultz called her his “quiet right hand on growth,” crediting her with promoting Meta’s products, including its AI glasses and Threads, while building its e-commerce capabilities.
Taking to LinkedIn to announce her new role, Moreno said AI would be key to providing scale and speed to augment the company’s human judgment.
“I’ve spent 17 years at Meta, starting out running email marketing and growth experiments, and growing alongside some of the most talented people I’ve ever worked with. Stepping into this role is the honor of my career,” she said.
“As for what’s ahead, the way marketing is done is in the middle of its biggest shift in a generation. AI is changing how fast we can learn, create, and reach people. The teams that win won’t be the ones that hand everything to the machine. They’ll be the ones that pair AI’s speed and scale with human judgment and taste, knowing which idea is actually right.”
Meanwhile, in Schultz’s new role, he’ll focus on everything from building data foundations to AI-powered analytics, experimentation, research, and decision-making.
“My focus in this new role will be helping transform how Meta learns and makes decisions in the AI era,” Schultz said in a LinkedIn post, opens new tab.
“We’ve already made exciting progress — from Analytics Agent, now the most widely used AI agent inside Meta, to foundational work modernizing our analytics infrastructure — but I believe we’re only at the beginning of what’s possible,” he wrote on LinkedIn.
Shares of Meta were up 10 per cent after Bloomberg News reported earlier on Wednesday that the company is building a cloud business to sell excess AI computing capacity.
Meta is also projected to spend as much as $145 billion on AI infrastructure this year – a significant portion of Big Tech’s more than $700 billion outlay on the technology.
