ING Applauds Savvy Savers In New ‘Saving Is In’ Campaign Via Ogilvy
There's nothing sexier than saving. Apart from splurging on bedroom-related items, of…
WPP Plots Return To Growth Despite 4.4% Revenue Drop
The news comes as B&T plots a lazy Friday pub lunch. See…
Degree Rebrands New York’s Subway Stations In A Bid To Beat The Heat
It's roasting on the New York subway. Something we're sorely missing here…
Cummins&Partners Appoints WPP’s Tom Willson As Head Of Media
Tom Willson joins Cummins. And brings his sorely needed left arm off…
RECMA: Publicis On Track To Top New Business Activity, Omnicom Media Accounts For 45% Of Aussie Market
B&T heads to the track to watch the holdco horses rip by.…
‘A Natural Fit’: Hello Hires WPP Production Exec Caroline Berdayes As CFO & COO
Berdayes says "hello" to Hello.
Coca-Cola’s Global Media Review Down To Three
The usual faces are left battling it out for Coke's media after…
Ctrl+Alt+Elite: Meet B&T’s Best Of The Best AI, Innovation & Technology Leaders
Put simply, these aren't the people you call when the office Wi-Fi…
Creative Magic, Enabled By Tech: What The Best Work At Cannes Taught Me This Year
B&T's ability to palm off work knows no bounds as we enlist…
WPP Announces Expansion Plans For AI-Powered Enterprise Solutions Pillar
There's so much AI in here that it's making our head spin.…
Social Soup Names Former WPP, Buttermilk Staffer Emily Green As Director Of Partnerships
Here's hoping Emily won't make it too many cooks and spoil the…
Dogs Stop Chasing Tails In Ubank’s Animal-Led Campaign
Ubank rolls out animated animals for its new campaign. Animated people, however,…
Sir Martin Sorrell: ‘The Industry Is More Interesting Now Than It Has Ever Been’
When Sir Martin speaks, we listen. Though often because we can't get…
WPP’s Cindy Rose Secures Pay Rise, Publicis’ Arthur Sadoun Might Yet
If you're in the luxury car biz, we'd be making efforts to…
Publicis’ Media Hot Streak Continues In April’s New Biz Winners
There's currently only one place hotter than Publicis HQ—the speaker prep room…
Emma Beckmann & Ann Higgins Join WPP Brand & Design Global Leadership Team
There's two incomings at WPP. Though there's only one spot left on…
‘Elevate28 Strategy Is Working’: WPP Wins Henkel’s Global Creative & Production Account
WPP shampoos, conditions and brushes up with this win.
Giant Fruit Being Fronts New Tesco Campaign Celebrating Pommie Schoolkids Getting Free Fruit Via BBH London
Watch as scurvy-ridden British schoolkids run in terror from giant fruit monster.
WPP Plugs Google Earth AI Into Marketing Platform To Turn Physical World Into Media Predictions
It's a bad day for all the flat earthers at WPP as…
Adobe Teams With Agency Giants As It Pushes ‘Frictionless’ AI Marketing Ecosystem
And just look at how happy these AI generated people are about…
Advertising Holding Companies Agree Settlement With FTC Over X Boycott
Trump & Elon rigged FTC probe comes to a close. Epstein files…
REPORT: WPP Explores Options In Sale Of PR & Comms Firm Burson
WPP mulls Burson sale. Which should generate some headlines.
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri To Drive AI-Led Transformation
Her biggest transformation challenge at WPP might not be Elevate28, it’s figuring…
Coca-Cola Reworks ‘I’d Like To Buy The World A Coke’ In Ode To America
It's Trump's America, baby. We're just living with the consequences of it.
WPP Hands Japan CEO The APAC Creative Reins
WPP finds its new APAC creative boss and from Japan, no less.…
The Trade Desk Denies Publicis Audit Allegations, Says Some Want To ‘Run From Transparency’
Jeff Green channels Juliette from MAFS as he promises to spill the…
WPP Tops WARC Creative 100 For Fourth Year Running, Dearly Departed DDB Named Second-Most Creative Agency
DDB claims silver from beyond the grave in the latest WARC rankings.
‘Holdco Hell’ Or The Cost Of Scale?
Bench's Shai Luft dives into holdco hell. And he's not talking about…
WPP To Ditch Holding Company Model & Find $950M In Cost Savings
WPP is looking to own 2028 and beyond. Quite like Australia's Men's…
WPP Media Wins Estée Lauder’s $987M Global Media Account
WPP Media sitting pretty following this win. Not to say that the…
WPP & Adobe Expand Global Partnership Enabling Access To Workflows & CX Orchestration From Both Companies
Nothing gets us hot under the collar like access to workflows and…
WPP To Revamp Creative Structure Under Cindy Rose
Unlike Rexona's RIVALS, Ogilvy, VML and AKQA will have to play happy…
Megan D’Audney Returns To Auckland To Join Designworks
After five long years of construction, even D'Audney wants to see the…
WPP Launches WPP Production, Retires Hogarth Brand
Hogarth goes the way of the dodo in favour of consistent WPP…
AKQA Managing Partner Olivia Kaufman Departs To Build ‘Something Of Her Own’
Kaufman is off to build something of her own, while we're here…
WPP Launches Agent Hub On WPP Open Giving Clients Access To WPP’s Propriety Data
The agents are back. Not the secret service, but the AI agents,…
WPP & Publicis Win Kenvue Global Agency Review
Publicis Groupe and WPP considered a breath of fresh air after winning…
