WPP’s Longstanding Global Comms Chief Departs
Big shoes to fill at the apex of WPP's press release writing…
Aon Kicks Off Major Global Creative & Media Shake-Up
Aon sounds the claxon for new agencies, all of whom are currently…
WPP & Vercel Expand Partnership Promising To Accelerate AI-Powered Digital Experience Craft
WPP and Vercel’s AI tools mean creatives can now turn “Add a…
Glimpse Inside the Cannes Jury Room
Some exceptional insights here. Any judge that goes through more than 500…
WPP’s Rob Reilly: AI To Return “Managers To Makers”
The bosses are back on the tools at WPP, according to Reilly.…
User-Generated Content To Outearn Traditional Media In Ad Revenue For First Time
It’s official, that guy filming TikToks in his mum’s kitchen is now…
Sir Martin Sorrell: WPP’s Weak Leadership & Poor Positions On Data, Digital Led To Publicis Overtaking
As sure as night becomes day, Sorrell can't resist a swipe at…
Shivani Maharaj Becomes WPP Media’s Chief Creator Officer
Maharaj gets the nod for the corner office and gold-plated ring light…
Mark Read To Step Down As WPP CEO
As you read yesterday thanks to a lightning fast B&T copy-and-paste job,…
WPP CEO Mark Read: ‘AI Efficiencies Will Lead To Fewer Jobs In Advertising’
Mark Read says AI will cause job cuts in adland. B&T hopes…
Hold On To Your Holdcos: B&T’s Best Of The Best Returns With The Creative Leaders Running The Show!
Yes, B&T's Best of the Best is back. And yes, we're still…
A New Outlook: Newly Minted WPP Media Bosses Reflect On GroupM Rebrand
It's more of the same for the WPP Media bosses they told…
WPP Retains Coca-Cola Global Creative & Media Account After Losing North American Media Business To Publicis
WPP staff crack open a cold Coca-Cola as they hurriedly file Pepsi…
“There’s Beauty In The Mess”: Rose Herceg On Inclusive Leadership & Honest Ambition
Rose Herceg says there is beauty in the mess... clearly she hasn't…
Conflict Concerns & Reliance On Big Clients But A Boon For Indies? Industry Reacts To GroupM’s Reported Global Consolidation Plans
The industry has their say on WPP's mooted plans for GroupM. Still…
Katie Rigg-Smith Calls Time On Her WPP Career
Industry legend Rigg-Smith is leaving to pursue her passion as a futurist.…
WPP Hails Generali, Heineken & Levi Wins Despite 5% Revenue Slip
No word on the reported milk surplus in WPP's American offices, however.
COMvergence: Holdco M&As Slow, Consultancies Accelerate In 2024
As with marriages, M&As are on the downturn. Though we reckon neither…
WPP Snaps Up L’Oréal Influencer Brief In Major ANZ Consolidation
L’Oréal adds WPP to its ever-growing agency roster as staff stock up…
WPP’s Gain Theory Reveals Six Steps To Proving Sponsorship Value
There's an omitted seventh step, however: getting your client furiously pissed in…
WPP Acquires InfoSum In Major Investment For Its AI-Driven Data Offer
Mark Read opens the wallet to splash big on InfoSum. No word…
WPP Wins Heineken Global Shopper Marketing & Commerce Work
WPP hits the beers with Heineken win. Holdco confirms it'll be the…
WPP Leads WARC Media 100 List For Eighth Consecutive Year
WPP takes the crown again on WARC’s Media 100 for the eighth…
WPP & Bain Could Be Putting Kantar’s Worldpanel Data Arm Up For Sale
Find $10 billion down the couch over the weekend and don't fancy…
WPP Invests In Stable Diffusion Developer To Boost Production Efforts
WPP finds £300m down the back of the couch to funnel into…
WPP’s Chief People Officer Hands In Her Notice
There's no send off like an HR boss' leaving do. Mostly because…
Boomtown Masterclass Promotes Regions On Media Plans
B&T can confirm that Sunrice ads in Geraldton, WA, are probably a…
WPP & Amazon Music Tap Em Beihold, Imagine Dragons & H.E.R. For “Louder Than Cancer” Campaign
What's better than hearing great artists sing? The fact that they're doing…
January’s Bumper New Business Bonanza With Notable New Entrants
January was an exhausting month for new business. Or perhaps there were…
WPP’s Mark Read Fires Back Over Return To Office Mandate Which Went Down Like “Cup Of Cold Sick”
Cold sick is actually a delicacy in some parts - though Barangaroo…
2024’s Biggest Balls-Ups
Schadenfreude: pleasure derived by someone from another person's misfortune. Enjoy yours in…
Tragic Losses & Major Adland Shifts: It’s B&T’s Most Read Headlines Of 2024
As the headline suggests, it's B&T's headlines of the year. "Three-day programmatic…
‘Opportunities’ & ‘Brutal Consolidation’: Publicis Groupe’s Arthur Sadoun, WPP’s Mark Read & S4 Capital’s Sir Martin Sorrell Respond To Omnicom-IPG Merger
Media's three biggest names weigh in on the IPG-Omnicom merger. As expected,…
WPP & Universal Music Group Partner To Create Dynamic Music & Entertainment Solutions For Global Brands
WPP's clients now able to connect with Universal's myriad of artists, just…
Meet The Industry’s Heart & Soul With B&T’s Best Of The Best Business Support Executives
It's adland's unsung heroes - the 10 best business support execs! Read…
WPP & Paramount Named On Diversity Council Inclusive Employer Index
WPP & Paramount earn spots on the DCA's Inclusive Employer Index. Though…
WPP Acquires Minority Shareholding In T&Pm, Brings Agency Fully Into Network
In what's been a quiet year for acquisitions, WPP has acquired T&Pm.…
WPP’s Burson Appoints Michael Rhydderch As APAC Head Of Sustainability
Burson names new head of sustainability. Says he had no hand in…
