Adobe Teams With Agency Giants As It Pushes ‘Frictionless’ AI Marketing Ecosystem
And just look at how happy these AI generated people are about…
Advertising Holding Companies Agree Settlement With FTC Over X Boycott
Trump & Elon rigged FTC probe comes to a close. Epstein files…
REPORT: WPP Explores Options In Sale Of PR & Comms Firm Burson
WPP mulls Burson sale. Which should generate some headlines.
WPP Taps Estée Lauder’s Anne-Isabelle Choueiri To Drive AI-Led Transformation
Her biggest transformation challenge at WPP might not be Elevate28, it’s figuring…
Coca-Cola Reworks ‘I’d Like To Buy The World A Coke’ In Ode To America
It's Trump's America, baby. We're just living with the consequences of it.
WPP Hands Japan CEO The APAC Creative Reins
WPP finds its new APAC creative boss and from Japan, no less.…
The Trade Desk Denies Publicis Audit Allegations, Says Some Want To ‘Run From Transparency’
Jeff Green channels Juliette from MAFS as he promises to spill the…
WPP Tops WARC Creative 100 For Fourth Year Running, Dearly Departed DDB Named Second-Most Creative Agency
DDB claims silver from beyond the grave in the latest WARC rankings.
‘Holdco Hell’ Or The Cost Of Scale?
Bench's Shai Luft dives into holdco hell. And he's not talking about…
WPP To Ditch Holding Company Model & Find $950M In Cost Savings
WPP is looking to own 2028 and beyond. Quite like Australia's Men's…
WPP Media Wins Estée Lauder’s $987M Global Media Account
WPP Media sitting pretty following this win. Not to say that the…
WPP & Adobe Expand Global Partnership Enabling Access To Workflows & CX Orchestration From Both Companies
Nothing gets us hot under the collar like access to workflows and…
WPP To Revamp Creative Structure Under Cindy Rose
Unlike Rexona's RIVALS, Ogilvy, VML and AKQA will have to play happy…
Megan D’Audney Returns To Auckland To Join Designworks
After five long years of construction, even D'Audney wants to see the…
WPP Launches WPP Production, Retires Hogarth Brand
Hogarth goes the way of the dodo in favour of consistent WPP…
AKQA Managing Partner Olivia Kaufman Departs To Build ‘Something Of Her Own’
Kaufman is off to build something of her own, while we're here…
WPP Launches Agent Hub On WPP Open Giving Clients Access To WPP’s Propriety Data
The agents are back. Not the secret service, but the AI agents,…
WPP & Publicis Win Kenvue Global Agency Review
Publicis Groupe and WPP considered a breath of fresh air after winning…
IBM Reviews Global Media Account
IBM seeks global media agency. Must also have international business machines.
Fast-Growing Retail Media To Overtake TV In 2027
TV to be eclipsed by retail media soon. Which won't help much…
Havas In ‘Very Serious’ Talks About Acquiring A Minority Stake In WPP
B&T similarly in "very serious" talks about a parmi and four schooners…
WPP Elevates Elav Horwitz To First Chief Innovation Officer
WPP finds its new innovation head from inside its own four walls.
WPP Drops Off MSCI Index As It Brings In McKinsey To Advise On Strategy
Skipped your econ and business classes at uni? Approach this read with…
WPP Appointed Reckitt’s Media Agency Of Record Across Europe
B&T disappointed to learn that Ralph is not a member of the…
WPP CEO Cindy Rose Admits Performance ‘Unacceptable’ As Shares Slump To Lowest Level Since Late 90s
B&T finds unlikely parallel between Cindy Rose and Celine Dion here. Can…
WPP Targets Small Businesses With Self-Serve AI Platform
We were admittedly hoping for a self-serve ice cream machine. But never…
WPP Expands Google Partnership, Commits $600M+ To Google Technologies
Google and WPP tie the knot on tech that is so completely…
Mastercard Targets Larger Slice Of Ad Dollars With New Commerce Media Network
Better ad targeting? That's priceless. Or not, as the case may be.
Unstereotype Alliance Asks ‘Who’s Missing?’ In Advertising Via VML & Mindshare
VML and Mindshare team up for this important work for the Unstereotype…
Inside NGEN: Learning To Swim & Succeed In The New Media Landscape
WPP Media’s Cooper McCarthy dons his snorkel and armbands to bring us…
WPP Partners With The MACH Alliance To Offer Global Clients Blueprint For AI-Driven Marketing
WPP shakes hands with MACH alliance. Sadly not matcha at celebratory drinks,…
Foxtel Group Picks WPP’s Choreograph For ‘Open-Source’ MMM Across Kayo SPORTS, Binge, Hubbl & Foxtel
WPP's Choreograph sways into Foxtel office. Waltzes back out with sizeable piece…
WPP’s Cindy Rose Sets Out To Build Army Of “AI Super Users” Amid Slew Of Leadership Changes
Cindy Rose on the hunt for AI super users at WPP. Which…
WPP Motion Entertainment Launches First Australian Production, ‘Footy Shorts’, With Foxtel & The AFL
Is AFL about to have its Drive To Survive moment? Signs are…
‘Should’ve Gone To Specsavers’ Goes To Summer Bay, Serving Up Trademark Humour In Classic Locations
Imagine the production staff's nightmare when they arrived in Sydney's Summer Hill…
WPP Revenue Back 7.8% In H1 But Mark Read Defiant On Long-Term Potential
B&T breaks out scientific calculator to study WPP's numbers before deciding it's…
Hit The Hyperdrive With B&T’s Best Of The Best Chief Product & Technology Officers!
Do you know your Pyhton from your pythons? And your sequels from…
A Hire Calling: It’s B&T’s Best Of The Best People & Culture Leaders!
There's more to HR than filing tax summaries and handing out cardboard…
Accenture Song Exec Baiju Shah Named AKQA Global CEO
Accenture Song co-founder jumps ship to WPP & AKQA. Admits his a…
