WPP & Universal Music Group Partner To Create Dynamic Music & Entertainment Solutions For Global Brands
WPP's clients now able to connect with Universal's myriad of artists, just…
Meet The Industry’s Heart & Soul With B&T’s Best Of The Best Business Support Executives
It's adland's unsung heroes - the 10 best business support execs! Read…
WPP & Paramount Named On Diversity Council Inclusive Employer Index
WPP & Paramount earn spots on the DCA's Inclusive Employer Index. Though…
WPP Acquires Minority Shareholding In T&Pm, Brings Agency Fully Into Network
In what's been a quiet year for acquisitions, WPP has acquired T&Pm.…
WPP’s Burson Appoints Michael Rhydderch As APAC Head Of Sustainability
Burson names new head of sustainability. Says he had no hand in…
GroupM Snags Network Ten’s Lisa Squillace To Head New Motion Entertainment Across ANZ
Network 10's Lisa Squillace motions towards the door as she makes the…
‘Australia Needs A Basic Skills Reboot’ – WPP’s Rose Herceg & Katie Rigg-Smith
WPP chiefs hosted a thought provoking "Future 2035" discussion at SXSW. And…
WPP Partners With Roblox To Leverage Gaming Sector
WPP makes major gaming play with 3D brand content maker Roblox, as…
Huge Global Wins For WPP & iProspect See Them Sweep All Comers In September’s New Business Wins
There's no actual medals handed out for agency of the month. But…
Culture Bites: Katie Rigg-Smith Rizzes It Up. No Cap.
It's B&T's newest section where we get top strategists to share their…
Rose Herceg: ‘We Have A Once-In-A-Generation Opportunity To Address Education, Technology, Health Care, Aging’
WPP boss tackles big issues like health, education & ageing. And here's…
German State Begs Intelligent Life To ‘Land Here’ In Out-Of-This-World Campaign Via WPP’s Thjnk
A German state's so desperate for workers it's calling for aliens. Well,…
James Murphy Appointed To CEO Of Ogilvy UK As WPP Acquires NCA
WPP has announced that it has acquired New Commercial Arts (NCA). NCA…
WPP Wins Amazon Media Across APAC
WPP reels in one of APAC's biggest accounts amid reports Jeff struggling…
Verian Group Announces WPP’s Gavin Bain As CEO For APAC Region
Verian Group, the global research, behaviour change and communications advisory business for…
GroupM and Pacvue accelerate partnership with launch of Integrated Commerce Management solution
GroupM announces the launch of its global integrated commerce management solution. Also…
WPP Reports Q2 Revenue Decline & Sells Stake in FGS Global
WPP's Q2 numbers can make for difficult reading. They can also deliver…
WPP Continues Its Excellent Adventure With NVIDIA
One holdco embracing AI's power is WPP. That's not to suggest sticky…
Katie Rigg-Smith: Insights On Media Evolution & Empowering Future Women Leaders From WPP’s Chief Strategy Officer
No one ruminates and muses on adland quite like Katie Rigg-Smith. And…
Brian Lesser Appointed GroupM Global CEO
Brian Lesser named global CEO of GroupM. Planning an Aussie visit despite…
WPP & IBM Team Up to Revolutionise B2B Marketing With Gen AI
The two heavyweights combine to - and we quote - "revolutionise B2B…
Elon Musk: Journalism Is Dying, AI Will Stop Us Working & Not All Of Advertising Needs To “Go F*ck Itself”
Adland pulled itself from the beaches and wine to hear Elon stumble…
WPP & Google Tie The Knot On AI-Powered Effectiveness & Targeting
If you get stuck on a bad date this weekend, go deep…
Clemenger & Mediabrands Star As Gender Pay Gap Numbers Reveal Mixed Picture On Agencies’ Equality Quest
We won't sugar coat it, some of these aren't great. Still, should…
WPP Invests In New German Agency OH-SO Digital
Mark Read itching to make the "these sausages are the wurst" gag…
“An Opportunity Not A Threat! WPP Announces Near Half-A-Billion AI Play
Often hear the words "AI", "ChatGPT" & "digital revolution" & think, "Shit,…
GroupM’s Acceleration’s New Maturity Model Helps Marketers Chart Course To AI Transformation
GroupM might have released a new AI maturity model but B&T will…
It’s The Best Of The Best – Directors Of First Impressions, Presented By Finecast, Part Of GroupM Nexus
They're the ones with the best hair and the whitest teeth! Yes,…
WPP Jane Geraghty As Global Chief Client Officer
New York-based Jane Geraghty named WPP's new chief client officer. Undecided on…
B&T TV – Rose Herceg & Patrick Guerrera Talk Diversity, Identity & The Create Space Census
Two big wigs for you in today's B&T TV with a Herceg/Guerrera…
WPP Promotes Lindsay Pattison To Global Chief People Officer
WPP's new global chief people officer set to have a very busy…
SXSW: Adland Has Its Say
Sydney's first SXSW festival covered gaming, screens, tech, music, Expo, and a…
WPP’s Head Of Talent Heads To Recruitment Firm Williams International
Macey Barton (left), the former head of talent at WPP, has joined…
WPP Finds Creative Capital Drives Better Business Outcomes
Yes, the SXSW line-up can be boggling to get your head around.…
Edwina McCann & Rose Herceg’s Take On Gen Z’s Damaging Desire For Designer Dupes
Admittedly, B&T did pen this fake fashion piece while wearing head-to-toe Versace…
