WPP has won the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss.
This expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP’s role as a trusted growth partner for Henkel.
The win follows a competitive global pitch spanning over 12 months, where Henkel sought a partner to deliver integrated end-to-end solutions from creative to marketing technology capable of accelerating growth across its extensive global brand portfolio.
WPP Open, the company’s agentic marketing platform, will serve as the strategic backbone for Henkel’s modern marketing structure, unifying teams, accelerating global solutions, and driving a seamless, more integrated approach.
“I’m thrilled to expand our partnership with Henkel Consumer Brands, now including consolidated creative and production. This win is a powerful proof point that our Elevate28 strategy is working. Henkel’s ambition for end-to-end marketing excellence aligns perfectly with our ability to bring together world-class creativity with the transformative capabilities of WPP Open, our agentic marketing platform,” said Cindy Rose, CEO of WPP.
“Building on the success of our European media partnership, we’re ready to accelerate Henkel’s growth by connecting creative, production and media in one seamless engine. This is the blueprint for how WPP delivers trusted growth for the world’s leading brands.”
