Agency Scorecard: Clemenger BBDO
The 2024 season ended in quite dramatic fashion for Clemenger BBDO, it's…
TikTok Promotes Amy Bradshaw To GM Global Business Solutions
Amy Bradshaw gets bumped up the TikTok pecking order, celebrates with Labubu…
Agency Scorecard: EssenceMediacom
EssenceMediacom among the top-scoring media shops in the '24 season. Helped in…
WPP Feels The Pinch Of Poor New Biz Performance
It's a tough time for Mark Read. Especially now he can't reach…
MiQ Sigma: The Brain Behind Programmatic’s Next Evolution
Philhellenists rejoice as the Greek alphabet returns to programmatic advertising.
The Comms. People Nabs Queensland Tourism Industry Council PR Account
We love a bit of Queensland here at B&T, particularly the far…
Mad Reality Check: What Does A World Without Media Strategists & Planners Look Like?
Mark Leone reckons media agency strategists and planners are going the way…
Agentic Orchestration: How Adobe Is Empowering Australia’s Marketers With Usable Agentic AI Now
Do you know your Mozart from your Bach? This piece on orchestration…
Taboola Reveals Amazon Prime Day Tips For SMBs
Ready your credit cards and extend your overdraft, Prime Day is imminent…
Soon-To-Be Renamed ICC Sydney Theatre Seeks Naming Rights Sponsor
Always wanted to slap your name on what is widely considered one…
Cardona Alpine Resort & Trebel Cone Invite Aussies To Swap Boards On Bondi Beach Via Thinkerbell
If there was ever a week to do a Bondi activation, the…
Sandbox Media Snags Pirtek Media Account, Launches New Campaign Via Rick Barry
Pirtek is a leader in fluid transfer systems. B&T hacks similarly expert…
CommBank Launches ‘Doubt Never Did’ Campaign Via M+C Saatchi
Banking and positivity are words seldom seen together. Particularly in the B&T…
Brian Vella To Depart AKQA
Brian Vella departs AKQA. Says he's not looking for another acronym-based agency,…
Scott Hughes Joins Interplay Media To Lead NZ Publisher Monetisation Effort
Trust us, if anyone needs help monetising, it's publishers.
Keep Talking: Above The Line
Optus' Cam Luby is the latest Keep Talking columnist tackling the often…
What PR Can Learn From 10 Years Of Trump In Politics
It’s been 10 years since Trump rode that golden escalator, and PR…
A Rallying Cry For Humans: AI Won’t Totally Take Over Media Planning
Sure, AI can plan a campaign, just don’t ask it to explain…
Seedtag’s Nik Kontoulas: Blunt, Automated Tools Perpetuate Advertising’s Brand Safety Problem
This a great column. Also look at digital platforms that mark their…
When It Comes To Performance; Creative Is King
Algorithms can guess your age, income, and shoe size, but only a…
AANA x B&T Unveil New ‘Brand Masters’ Podcast, MasterCard’s Florencia Aimo Joins As First Guest
Run out of things to listen to on the commute? This one's…
Charting The Path: Home Retail
In home retail, consumers are expected to be experts overnight, pity the…
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
WARC taps the brakes on ad spending growth as B&T hits the…
Heineken Named Official Partner Of F1 The Movie
Star Damson Idris said 0% beers aren't about "holding back" they're "about…
The Naked Truth – OnlyFans Marketing: Psyched
We didn't have Mmes Blue & Phillips down as marketing genii, until…
Maz Farrelly: Try To Kill Your Ideas
Media supremo Maz Farrelly is an infanticide advocate. But only when it…
Amaysim Launches AI-Generated TVC Via In-House Agency
Thought AI was coming for your job? You can rest easy after…
The End Of Search As We Know It: Google’s AI Revolution
Search is changing forever. And sadly, Ask Jeeves doesn't seem to be…
Man Of Many Partners With ProRata.AI For Fair Compensation & Attribution As AI Squeezes Publishers’ Revenue
Man of Many licences content to AI platform. Meanwhile Google, Open AI…
Redhanded Appoints Paul Dodds As MD Following Stu Shepherd’s Departure
Redhanded team announces new leadership trio but sadly can't find money for…
Tracksuit Raises $38M, Co-Founders Conor Archbold, Matthew Herbert Become CEO, CCO
Tracksuit's in the money but refuses to make step up to suit…
Culture Bites: Deus Ex Machina – God In The Machine
There's a lot more to Deus ex Machina than men of a…
