Omnicom Media has appointed Molly Trumble as planning director across both OMD WA and Initiative.
As planning director, Trumble will dedicate her expertise to developing new and exciting communications plans for Omnicom’s WA clients. Her focus will be on unlocking fresh opportunities for growth, activating emerging channels, and creating innovative solutions tailored to the evolving media landscape.
The news follows the WA Government reshuffling its agency panel. The new roster splits Media Strategy and Trading (Campaign) services to four agencies for the first time. These are 303 (which works in tandem with Mediahub), OMD WA and local outfits The Brand Agency and Longreach Media.
Trumble, who previously was client advice and comms design director at Initiative WA, has held several roles at OMD and Hearts & Science in the Golden State.
Omnicom said a dedicated planning lead would drive consistency, effectiveness and innovation across its agencies.
“Molly brings a rare combination of strategic depth and creative insight,” said Adam Marshall, Omnicom WA CEO. “Her appointment strengthens our planning capability across both OMD and Initiative and reinforces our commitment to delivering cutting-edge thinking for our clients in Western Australia.”
Paige English, head of Initiative Perth said: “Molly’s impact across Initiative has been clear from day one, she has an exceptional ability to translate a sea of data into ideas that feel both innovative and genuinely useful for clients. Molly’s new role will give OMD WA & Initiative clients a dedicated planning resource that will consistently raise the bar on what great planning looks like in the WA market.”
Trumble said: “I’m excited and privileged to step into a role that celebrates the strengths of both the Initiative & OMD, where I started my career. This is an incredible full-circle opportunity for me to harness all aspects of Omnicom’s offering and craft communications strategies that truly resonate with WA audiences. I’m looking forward to creating insight-led and effective plans that deliver real impact for our clients.”
