Fast 10
Step into the world of B&T’s Fast 10, where we ask 10 rapid-fire questions to influential and experienced figures in advertising, media, and marketing. Uncover industry secrets and hear personal takes from the key players shaping our industry. Get to know the people behind the headlines. Fast 10 is your go-to for fast, fun and informative reads.
Fast 10: Amazon’s Willie Pang On Innovation, Leadership & What The Future Holds For Adland
Willie Pang gets his crystal ball out to predict the future of media and it's bad news for singing telegrams.
Fast 10: Rory Heffernan’s Journey From Burgeoning Rockstar To Media Agency Boss
When asked about his new French overlords, all Heffernan had to say was "je ne sais pas". We don't know what it means, either.
Fast 10: Ben Lilley’s Journey From Fledgling Actor To Agency Founder
What do King Edward VIII and Dumb Ways To Die have in common? Turns out it's Ben Lilley.
Fast 10: Virginia Hyland On Why Media Gives Back In Spades
Sparrow's Fast 10 series features adland's crème de la crème. Here, the inspiring Virg gives another tour de force.
Fast 10: Hiranthi (Harry) Jayaweera On Leadership, Legacy & The Power Of Human Connection
We didn't ask Harry to dress to match our Fast 10 creative, but she did and we appreciate her for that.
Fast 10: OMD’s Sian Whitnall On Leadership, Innovation & The Lessons That Shaped Her
OMD's Sian Whitnall gets the Fast 10 treatment. It isn't quite Frost-Nixon, but remains a cracking read nonetheless.
Fast 10: Jessica White On Hitting The Right Creative Notes At Cassette
Despite our probing questions, Cassette's Jessica White refuses to be drawn on whether she's a Betamax or CD person.
Fast 10: Jo McAlister Unpacks Bringing Her True Self To Work & Championing A Culture Of Opportunity For Next Gen
Initiative supremo Jo McAlister next to undergo B&T's Fast 10. And to be honest, we could've easily got this one to 20.
Fast 10: Kathleen Gunther Unpacks Just Why The Industry Is So “Crap” At Marketing Itself
Kathleen Gunther faces B&T's explorative Fast 10. Sans any "what would you take to a desert island?" superfluousness.
Fast 10: OMD’s Laura Nice On Leadership, Longevity & Innovation
You're in for a treat, as OMD's Laura Nice gets the Fast 10 treatment. It's best you refrain from eating while reading.
Fast 10: Caroline Catterall Unpacks The Gut Instincts Developed Over 20+ Years At The Helm Of Keep Left
It's 10 fast ones with Keep Left CEO Caroline Catterall. So fast, in fact, B&T advises not to eat while reading.
Fast 10: Dentsu’s Fiona Johnston On How Simplicity Can Make The Industry A Better Place
Any chat with the Dentsu boss is like watching Hard Quiz or eating a Fantale - you will always learn something valuable.
Fast 10: Supermassive’s Laura Aldington On Disrupting The Creative Industry & Leading With Impact
In a few short months Supermassive's become one of our hottest indies. Cool co-founder Laura Aldington talks the heat.
Fast 10: The Elusive Leader Of Dentsu Chats With Sparrow
B&T's quashed our interview plans with a platypus, instead we're bringing you the even more elusive Patricio De Matteis.
Fast 10: Industry Veteran Mike Wilson On His Career Defining Moments
Few have had such a storied adland career as Mike Wilson. Fewer still would've eaten as many work function arancinis.
Fast 10: Adland Legend Dee Madigan On The Subtle Art Of Changing Habits & Behaviours
It's B&T's Fast 10 with everyone's favourite adlander, Dee Madigan. No, we didn't ask what she thinks of Peter Dutton.
Fast 10: Why Cathy O’Connor Doesn’t Confuse “Tenure With Loyalty”
When the oOh!media CEO speaks, B&T listens. Which suggests we're a bit scared of her, despite being a bit scared of her.
Fast 10: Hoyts Group’s Damian Keogh On Resilience & The Next Big Releases Of 2024
The Hoyts boss takes on B&T's Fast 10 & it'd be remiss not to chat movies. From a business perspective not a plot one.
Fast 10: Micah Walker Gives The Full Story Behind Bear Meets Eagle On Fire
Arguably the hottest creative in town, the media shy Micah Walker tells B&T's Fast 10 he's not media shy at all.
Fast 10: Simon Joyce On Creative Bravery & Emotive’s Rise
Such is Emotive's Simon Joyce a fountain of industry knowledge, this Fast 10 could've easily been a Long 15 or even 20.
Fast 10: ‘Our Clients Value Return On Creativity’ – Special’s Lindsey Evans
With a truly impressive resume & enough gongs to make Michael Phelps' head spin, Special's boss fronts the Fast 10.
Fast 10: Kirsty Muddle On Leading Dentsu Creative ANZ, Balancing Roles & Driving Industry Innovation
Adland sage, muse and raconteur, the irrepressible Ms Muddle, tackles B&T's Fast 10 with typical grace & aplomb.
Fast 10: UM’s Anathea Ruys On Balancing Leadership, Causes, & Career Growth
UM boss reveals all - career, passions, state of adland - and in just 10 questions. That's putting the brief into brief.
Fast 10: Jacquie Alley’s Mission To Leave The Industry A Better Place
Jacquie Alley talks all she loves about adland. But fear not, there's some good, old fashioned gripes too.
Fast 10: Daniel Willis Chats The “Take-No-Prisoners Attitude” That Led Him To Start Claxon
Claxon boss gets the Fast 10 treatment from Sparrow. Says the mani-pedi was the highlight.
Fast 10: Landor’s Trish Folan On Brand-Led Innovations & Designing The Iconic Aus Open Logo
It's 10 quick ones with Landor GM Trish Folan. So fast, in fact, it needs a Road Runner "beep beep" sound effect.
Fast 10: Hello’s Sam Kelly On Creativity, The Industry’s ‘Sausage Factory’ Problem & The Power Of Trust
This week's Fast 10 is with Hello Social MD Sam Kelly. That said, it's quite long, so it's more a Moderate 10, really.
Fast 10: Diane Shelton Offers Some Forethought on China, Coles And CMOs
Forethought's Diane Shelton goes up against B&T's formidable & all-probing Fast 10. Who we kidding? We're pussy cats!
Fast 10: Thinkerbell’s Margie Reid On Magic Dust And Chalk & Cheese Staff
The Thinkerbell CEO reveals the secrets to the indie's success. Declined to comment on Ferrier's hobo-inspired hairdo.
Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
Mindshare is having a very fruitful 2024. Here, CEO Maria Grivas reveals her fertilisers & pruning tips to success.
Fast 10: B&T Talks Brand Rituals, Keeping It Fresh And DE&I With Affinity Media’s Angela Smith
B&T's probing Fast 10 is so quick it's liable for double demerit points on public holidays.
Fast 10: Avid Collective’s Luke Spano On Building Deeper Relationships With Local Publishers & Advertisers
Avid Collective's Luke Spano takes on B&T's fast 10 questions. Well, 11 if you include "did you have a nice weekend?"
Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.
Fast 10: Bread Agency’s Amaury Treguer On Its “Unrivalled” Social Commerce Focus
Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.
Fast 10: Accenture Song’s Mark Green On Clients Getting “Addicted” To Winning Awards
Marketers get addicted to trophies, according to industry doyen Green - with B&T Awards obviously the preferred cut.
Fast 10: Wavemaker’s Peter Vogel On Pitching, Unwinding & Frustrating Bureaucracy
Voges is the latest industry name to face Sparrow's quick but probing line of questioning.
Fast 10: Bullfrog’s Dalton Henshaw On Mohair Suits & Not Running A Self-Serving Agency
Is it hard being devilishly handsome and running a successful agency? B&T finds out here.
Fast 10: B&T Chats Building Trust With Publicis Groupe & Spark Foundry’s Imogen Hewitt
Hewitt's trust-building tips better than that random exercise where you had to fall back into someone's arms.
Fast 10: Social Soup’s Sharyn Smith Sits Down With Sparrow
Sparrow chats with Sharyn Smith to find out what's minestrone and what's gazpacho in the world of social marketing.
Fast 10: Atomic 212°’s Claire Fenner On Marketers’ Mixed Messages & Being Creative in 2024
Atomic 212°'s Claire Fenner possesses one of adland's smartest brains. Read all the electrode-free findings here.
