Fast 10

Step into the world of B&T’s Fast 10, where we ask 10 rapid-fire questions to influential and experienced figures in advertising, media, and marketing. Uncover industry secrets and hear personal takes from the key players shaping our industry. Get to know the people behind the headlines. Fast 10 is your go-to for fast, fun and informative reads.

Fast 10: Connecting Plots’ Kate Sheppard On How Creativity Flows Around A Lazy Susan

To be clear, Lazy Susan is not the office nickname for a hopeless Connecting Plots account exec.

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Fast 10: Lucy Formosa Morgan’s Journey Paving The Way For Gender Diversity To MD Of MAGNA

Lucy Formosa Morgan is not only a cracking leader, but she also has one of adland's very best names.

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Fast 10: Pip Bingemann’s Journey From PR To Adland & Founding An AI Platform That Amplifies Creatives

Pip Bingemann realised that all his mentors start with CH - take it from him, they're the best.

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Fast 10: Phil Smith’s Flight Path From Sheep Farm To Apparent CEO

Turns out wrangling sheep was the perfect training for wrangling clients.

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Fast 10: WPP Media’s Melissa Hey On Big Deals, Bigger Ideas & The Frog That Got Away

She couldn’t dissect a frog, but she can dissect a media deal in under 60 seconds.

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Fast 10: Sue Squillace’s Journey From Wannabe Air Hostess To Media Agency High Flyer

Squillace may have been too short for an air hostess, but she could have explained to B&T why the seats keeping getting thinner!

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Fast 10: How Dentsu QLD’s Chris Ernst Leads With Heart, Courage & A Bit Of Rock ’n’ Roll

Chris Ernst reveals he's coming for The Veronicas' title of Brissie's most famous musicians as he vows to release music in 2025.

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Fast 10: 5D’s Lyndall Spooner On The Path From Molecular Biology To Market Mastery

She went from studying cell biology to helping brands understand why customers ghost them, same confusion, fewer microscopes.

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Fast 10: VML’s Thomas Tearle On Leading With Heart

Earle's creative career is impressive, but he still reckons he's overdue a call up to the Man Utd team given their current form.

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Fast 10: Saatchi & Saatchi’s Patrick Rowe On Bringing The Fun Back To Advertising

Beyond the deadlines and tight budgets, Rowe reminds us that adland used to be fun.

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Fast 10: iProspect’s Marcelle Hoyek On Building Culture & Driving Growth

iPro's Hoyek gets the ten quick questions treatment. Declines 11th question on voting intentions.

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Fast 10: Josh Faulks On Leadership, Loyalty & Life As A “Bad Gay” CEO

Josh talks to Sparrow on all things advertising, and being a self-professed "bad gay".

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Fast 10: Ian Perrin On Building SPEED, Breaking Traditions & Backing Mental Health

If anyone is equipped for a Fast 10, it would have to be the founder of SPEED.

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Fast 10: From Dot-Com To Top Of The Game, How Brian Vella Is Shaping The Future At AKQA

Vella slides into Sparrow's Fast 10 hot seat this week. Emerges unscathed.

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Fast 10: Ben Coulson In Creativity, Industry Evolution & Why ‘Logical Magic’ Wins

We didn't ask Ben to perfectly match out Fast 10 creative, but he did and we appreciate him for that.

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Fast 10: Amazon’s Willie Pang On Innovation, Leadership & What The Future Holds For Adland

Willie Pang gets his crystal ball out to predict the future of media and it's bad news for singing telegrams.

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Fast 10: Rory Heffernan’s Journey From Burgeoning Rockstar To Media Agency Boss

When asked about his new French overlords, all Heffernan had to say was "je ne sais pas". We don't know what it means, either.

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Fast 10: Ben Lilley’s Journey From Fledgling Actor To Agency Founder

What do King Edward VIII and Dumb Ways To Die have in common? Turns out it's Ben Lilley.

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Fast 10: Virginia Hyland On Why Media Gives Back In Spades

Sparrow's Fast 10 series features adland's crème de la crème. Here, the inspiring Virg gives another tour de force.

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Fast 10: Hiranthi (Harry) Jayaweera On Leadership, Legacy & The Power Of Human Connection

We didn't ask Harry to dress to match our Fast 10 creative, but she did and we appreciate her for that.

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Fast 10: OMD’s Sian Whitnall On Leadership, Innovation & The Lessons That Shaped Her

OMD's Sian Whitnall gets the Fast 10 treatment. It isn't quite Frost-Nixon, but remains a cracking read nonetheless.

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Fast 10: Jessica White On Hitting The Right Creative Notes At Cassette

Despite our probing questions, Cassette's Jessica White refuses to be drawn on whether she's a Betamax or CD person.

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Fast 10: Jo McAlister Unpacks Bringing Her True Self To Work & Championing A Culture Of Opportunity For Next Gen

Initiative supremo Jo McAlister next to undergo B&T's Fast 10. And to be honest, we could've easily got this one to 20.

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Fast 10: Kathleen Gunther Unpacks Just Why The Industry Is So “Crap” At Marketing Itself

Kathleen Gunther faces B&T's explorative Fast 10. Sans any "what would you take to a desert island?" superfluousness.

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Fast 10: OMD’s Laura Nice On Leadership, Longevity & Innovation

You're in for a treat, as OMD's Laura Nice gets the Fast 10 treatment. It's best you refrain from eating while reading.

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Fast 10: Caroline Catterall Unpacks The Gut Instincts Developed Over 20+ Years At The Helm Of Keep Left

It's 10 fast ones with Keep Left CEO Caroline Catterall. So fast, in fact, B&T advises not to eat while reading.

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Fast 10: Dentsu’s Fiona Johnston On How Simplicity Can Make The Industry A Better Place

Any chat with the Dentsu boss is like watching Hard Quiz or eating a Fantale - you will always learn something valuable.

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Fast 10: Supermassive’s Laura Aldington On Disrupting The Creative Industry & Leading With Impact

In a few short months Supermassive's become one of our hottest indies. Cool co-founder Laura Aldington talks the heat.

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Fast 10: The Elusive Leader Of Dentsu Chats With Sparrow

B&T's quashed our interview plans with a platypus, instead we're bringing you the even more elusive Patricio De Matteis.

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Fast 10: Industry Veteran Mike Wilson On His Career Defining Moments

Few have had such a storied adland career as Mike Wilson. Fewer still would've eaten as many work function arancinis.

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Fast 10: Adland Legend Dee Madigan On The Subtle Art Of Changing Habits & Behaviours

It's B&T's Fast 10 with everyone's favourite adlander, Dee Madigan. No, we didn't ask what she thinks of Peter Dutton.

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Fast 10: Why Cathy O’Connor Doesn’t Confuse “Tenure With Loyalty”

When the oOh!media CEO speaks, B&T listens. Which suggests we're a bit scared of her, despite being a bit scared of her.

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Fast 10: Hoyts Group’s Damian Keogh On Resilience & The Next Big Releases Of 2024

The Hoyts boss takes on B&T's Fast 10 & it'd be remiss not to chat movies. From a business perspective not a plot one.

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Fast 10: Micah Walker Gives The Full Story Behind Bear Meets Eagle On Fire

Arguably the hottest creative in town, the media shy Micah Walker tells B&T's Fast 10 he's not media shy at all.

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Fast 10: Simon Joyce On Creative Bravery & Emotive’s Rise

Such is Emotive's Simon Joyce a fountain of industry knowledge, this Fast 10 could've easily been a Long 15 or even 20.

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Fast 10: ‘Our Clients Value Return On Creativity’ – Special’s Lindsey Evans

With a truly impressive resume & enough gongs to make Michael Phelps' head spin, Special's boss fronts the Fast 10.

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Fast 10: Kirsty Muddle On Leading Dentsu Creative ANZ, Balancing Roles & Driving Industry Innovation

Adland sage, muse and raconteur, the irrepressible Ms Muddle, tackles B&T's Fast 10 with typical grace & aplomb.

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Fast 10: UM’s Anathea Ruys On Balancing Leadership, Causes, & Career Growth

UM boss reveals all - career, passions, state of adland - and in just 10 questions. That's putting the brief into brief.

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Fast 10: Jacquie Alley’s Mission To Leave The Industry A Better Place

Jacquie Alley talks all she loves about adland. But fear not, there's some good, old fashioned gripes too.

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Fast 10: Daniel Willis Chats The “Take-No-Prisoners Attitude” That Led Him To Start Claxon

Claxon boss gets the Fast 10 treatment from Sparrow. Says the mani-pedi was the highlight.

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