Veronica Cremen founded Vonnimedia in 2020, making it the go-to partner for brands looking to blend technical precision with creative thinking.
Alongside Vonnimedia, Cremen has launched a scaled string of business ventures. From her COVID born e-commerce brand The Good Gun, to Third Row co working and content platform Creatoroo, she holds a grounded, real-world view of modern business.
In this weeks Fast 10, B&T’s very own Greg ‘Sparrow’ Graham and Veronica Cremen talk entrepreneurial drive, career highlights and why trust still matters most.
1. If you had to pick only one, what would be your career highlight so far?
Veronica Cremen: I still remember the morning I woke up and saw the email from Forbes telling me that I had made the 30 under 30 list. Up until that point, it had only ever been an idea on a vision board. It was such an honour, and I’m very grateful that the judges of Forbes 30 under 30 Asia recognised my entrepreneurial spirit, my perspective, and my drive to make a difference.
2. What fostered and ignited your entrepreneurial spirit?
VC: For me, it started with seeing the real impact marketing can have. When it works, it grows a business, opens up opportunities, and makes a tangible difference for both the people involved and for customers. That’s what truly sparked my entrepreneurial drive.
Even today, I love empowering people to use marketing strategies and tools to grow their businesses. When you find a way to make a real difference to people and what they have built, it stops feeling like work; it becomes purpose. That sense of purpose has driven me every day, and I honestly know I’ll never get tired of doing it.
3. Do your clients share current growth challenges?
VC: Always. Growth is a constant, regardless of size or industry.
What we see is that while every business is chasing more customers, the challenge usually sits somewhere different, whether that’s marketing, operations, or sales.
What doesn’t change is the core question: how do you grow sustainably? That’s where we focus when helping our clients scale.
4. As a young girl, what did you want to be when you grew up?
VC: It changed constantly… one day I wanted to be a vet, then a lawyer, the next day a fashion designer, before eventually becoming a YouTuber in my teenage years. I was ultimately looking for a career that I would be utterly obsessed with, that was authentic and an extension of who I am as a person.
Now, running an agency, a co-working business, and having also dabbled in ecommerce, I’ve realised that building thriving businesses has ended up being exactly that.
5. What prompted you to start Creatoroo, and how do you manage your time?
VC: Creatoroo came from a clear gap in the market. Brands needed more content, at scale, across paid and organic channels.
So we built it ourselves. We spent months, honestly closer to a year, sourcing creators, building a network, and putting the foundations in place to support different audiences, locations, and styles. It was very hands-on, but it solved a real bottleneck for our clients.
As it matured, Creatoroo was integrated into Vonnimedia, so those capabilities now sit within a broader, more powerful ecosystem.
6. As an industry, what’s one thing you would change to make us all better?
VC: Trust.
The industry still operates with a level of external scepticism applied to it that holds it back.
I think we can change that by being more open about how we work, both as agencies and as an industry.
When clients have clearer visibility into our capabilities and ways of working, expectations are better managed. It builds confidence, removes that sense of risk, and ultimately leads to stronger partnerships.
7. What inspired your Third Row co-working space, and are there any parallels between your other businesses?
VC: Before starting Vonnimedia, I actually won a competition outside a local F45 that gave me a three-month WeWork membership. That’s where the idea for the agency really began, inside those walls, and where my love for co-working spaces ignited. It was such a vibrant, creative environment, and in those early days of building the business, it made the hustle a lot more enjoyable.
My co-founder and husband, Sam Boardman and I have always gravitated towards co-working spaces when we travel as well. They feel like a second home and a great way to meet like-minded people.
Around 18 months ago, while we were looking for a bigger office space for Vonnimedia, we decided instead to purchase a run-down warehouse in need of some TLC. Over the next 12 months, we built a modern co-working space, Third Row, where not only Vonnimedia, but other local, like-minded businesses work from. It was a clear gap in the Sutherland Shire because we have been blown away by the interest, and we now have a waitlist for people looking to get into Third Row.
There’s a strong overlap with Vonnimedia. Many of our ideal clients and partners work from the co-working space, and it’s been a great move for our team too, creating a more dynamic and enjoyable place to work.
8. What’s the best career advice you’ve been given?
VC: Early on, Nick Bell from First Page suggested I try ClickUp for project management. That one tip completely changed how we run the business to this day.
I also love the idea that the worst thing we learned as kids was “not to talk to strangers.” In reality, our next customer is probably a stranger, so staying open and connecting matters. Although I still wouldn’t recommend it to children…
Above all, I try to live by the words of sports executive and author Scott O’Neill: “Be where your feet are”. It’s the best reminder to focus on the present and give your full attention to what matters most, particularly in our industry, where everything is moving so quickly.
9. What’s one thing that’s not on your LinkedIn profile?
VC: I was a baton twirler for 11 years and competed internationally. It’s a fun fact that most people don’t know about me!
10. Do your parents really know what you do?
VC: In the early days, no. It was especially tough for my dad to make sense of what we did. He thought we just chased people around the internet.
We started sharing more of the behind-the-scenes through our YouTube channel which looked inside the world of Vonnimedia. That certainly helped bridge the gap, and now he has a much better idea of what ‘helping people grow their businesses through marketing’ means. Although chasing people around the internet does still come up
