Publicis’ $3.9B LiveRamp Deal Signals Much Bigger Shift In The Industry
In fairness, shunting $3.9 billion at anything rarely signals a sideshow.
Publicis’ $3.9B LiveRamp Deal Sparks Industry Questions Over Data Neutrality & AI Power Play
Adtech industry bears unfortunate resemblance to Roger Moore as Publicis' endless acquisitiveness…
MasterFoods Barbecue Sauce Takes On Fashion Week Because ‘Tomato Never Would’
"Where better to have a sausage roll than during Fashion Week?" this…
Publicis Groupe To Acquire LiveRamp In $2.2B Deal, Analysts React
Arthur Sadoun issues this new video on LiveRamp's acquisition. Though sadly Snoop…
Codral Launches First-ever Kids Brand With ‘Save The Day’ Platform Via Publicis Groupe
Do you have poorly children? This cast of mini characters will sort…
Publicis’ Media Hot Streak Continues In April’s New Biz Winners
There's currently only one place hotter than Publicis HQ—the speaker prep room…
Advertising Holding Companies Agree Settlement With FTC Over X Boycott
Trump & Elon rigged FTC probe comes to a close. Epstein files…
Arthur Sadoun: Publicis Groupe Will Never ‘Squeeze To Please Wall Street’ As Australia Stars In Q1
'We will never become a synthetic company'. Ouch!
Publicis Groupe & TikTok Report Finds Brands Have Just Three Days To Capture Culture In ANZ
Three days! Set your alarms!
Microsoft Moves Global Media Account From Dentsu To Publicis
Publicis teams around the world shed but a single tear as they…
Herd MSL Launches New AI Search Service In Cross-Publicis Collab
We love when everyone gets on well in the office.
Publicis & WPP Media Dominate New Business, Indies Quietly Climb Rankings
Who's got their foot to the floor and who's looking to eke…
Publicis vs TTD: Stop Crying Baby, It’s A Sign Of The Times
Adtech's current imbroglio is a sign of the times, writes Prophet's Taylor-Bartels…
Publicis Groupe Appoints Ex-Omnicom Exec As Chief Communications Officer
Publicis gets a new press release impresario with this appointment.
Publicis Advances Working With Cancer With Initiative To Support 40M Workers Worldwide
Publicis announces the latest move in its important and admirable Working With…
Publicis Shouts Out Australia After Posting Record Profit Margin
Sadoun slips on a Bintang singlet and cracks open an Emu Export…
Dos Equis Revives Legendary ‘Most Interesting Man In The World’ Via Le Pub NYC
The most interesting man in the world returns to a changed world.…
Saatchi & Saatchi Teams Up With Lexus NZ To Serve Digital Driving Experience At ASB Classic
Tennis rallies became test drives, phones became steering wheels, and suddenly everyone’s…
The Limitless Equation Podcast’s New Episode ‘Limitless Care’ Taps Publicis Groupe’s Brooke Aniseko
Another inspiring conversation to fill your first week of January. Have a…
WPP & Publicis Win Kenvue Global Agency Review
Publicis Groupe and WPP considered a breath of fresh air after winning…
The Magnum Ice Cream Company Unwraps Publicis As Media Agency Of Record
Publicis confirms it's won this tasty/sweet/cool (delete as desired) account.
Publicis Groupe Details Its Story With ‘A Lion Never Gives Up’, Marking 100 Years Of Business
This years video is very good, however, B&T are a little disappointed…
WPP Media Australia Aces New Biz, Flipping Global Script With Publicis Close Behind
It's XXXX and Tooheys all round at WPP Media in Australia. Sadly…
Music, Booze & Ice Cream Accounts Head Up November’s New Business Winners
Who topped the penultimate podiums this year? And more importantly, which agencies…
‘It’s The Best Of Both Worlds’: Rory Heffernan & Imogen Hewitt On How Atomic 212° Has Settled In With The Publicis Groupe
Atomic 212° & Publicis. Perhaps our favourite coming together since Country &…
OMD & WPP Media Top RECMA’s Profile Classification As Full Data Revealed
B&T gets under the hood of RECMA's surprisingly controversial numbers here.
Check Out Publicis’ Le Checkpoint Lounge At SXSW Sydney
The checkpoint that may or may not have served French Rosé and…
Publicis & Havas APAC Arms Outpace Global In Q3
Ready the escargot, things are looking up for our French friends.
New Biz: EssenceMediacom, PHD, Zenith & Accenture Lead Half Yearly Report; Global Retention Rates Shockingly Low
B&T attempts takes the new biz barometer's reading before quickly discovering we…
PayPal Australia & Will Ferrell Take Off With Tongue-In-Cheek Campaign
Will Ferrell stars for PayPal. No word on whether he was paid…
Who’s On A Hot Streak? B&T’s Best Of The Best Media Agency Growth Chiefs!
If the industry's biggest clients are Moby Dick, these 10 are Captain…
‘You Can Have It All, But Not At The Same Time’: Imogen Hewitt’s People-First Blueprint For Media Leadership
Leadership isn't just about getting it right or wrong, says Hewitt. Which…
Publicis Groupe Banks PayPal’s Global Media Account
Publicis nets PayPal's media account around the world. Just wait until it…
Publicis Raises Growth Forecast On Strong Q2 Results After “Unprecedented New Business Run”
If this proves one thing, it’s that Americans drink enough Coke to…
A Hire Calling: It’s B&T’s Best Of The Best People & Culture Leaders!
There's more to HR than filing tax summaries and handing out cardboard…
Accenture Song & Publicis Top The Pile As June’s Biggest New Biz Winners
French champagne & rosé all round for Publicis & Accenture in Cannes…
Red Rooster Launches New Cheeseburger In Spot Via Leo Australia & Atomic 212°
B&T always pleased to see ads for cheeseburgers doing the rounds. Not…
