Taking cues from the longevity of ‘Soldier On’, ‘Save the Day’ is designed to become a lasting platform supporting the next generation of families.
A new TVC campaign sits at the heart of Codral Kids, marking a new chapter for the brand with the launch of its first dedicated range designed specifically for children.
After decades of helping Australians soldier on, Codral is evolving for a new generation, introducing Codral Kids through a playful and accessible creative platform.
The launch is brought to life through a new ‘Save the Day’ platform, developed with Publicis Groupe, and anchored by a suite of hero films and brand assets designed to help parents feel seen and supported.
At the centre of the campaign are story-led films that tap into a familiar household truth: when kids get sick, playtime stops and nothing feels quite right until they’re back to themselves again.
These moments are brought to life through a cast of superhero-inspired characters, integrated across film and brand assets to help families recognise common cold and flu symptoms in a way that feels engaging, reassuring and easy to understand.
The creative platform has been designed to extend beyond film into a broader system of distinctive brand assets, ensuring consistency across screens, retail environments, and everyday touchpoints during peak cold and flu season.
Rolling out nationally across Cinema, TV, BVOD, YouTube, Social, OOH and Retail, the campaign is supported by a strong retail presence to capture attention at key purchase moments.
“We set out to create a platform that could grow with the brand. ‘Save the Day’ gives Codral Kids a distinctive creative world, one that can evolve over time while staying instantly recognisable for families. At Publicis, we’ve turned that into an idea that can keep evolving, starting with a new TVC and extending through digital, social and in-store,” said Helge Gruettke, Chief Client Officer, Publicis Groupe ANZ.
“Cold and flu season puts real pressure on families, and our insight was clear – parents don’t have time for another battle, they need a trusted solution they can rely on. ‘Save the Day’ was developed to reflect those everyday moments where routine can quickly unravel, positioning Codral Kids as the dependable hero parents turn to when it matters most. It’s a creative expression of Codral Kids’ role in helping families get back on track with confidence,” said Luis Guerrera, Group Marketing Manager at Kenvue,
Now available at major pharmacies nationwide, Codral Kids marks a fresh step forward for the brand, introducing a new generation of families to Codral through a multi-year platform.
Credits
Kenvue
Luis Guerra Mendoza, Group Marketing Manager
Simone Tawadros, Marketing Activation Manager
Delphine Chassagne, Marketing Activation Manager
Rochelle Boulos, Brand Manager
Wafia Shaheer, Assistant Brand Manager
Publicis Groupe
Helge Gruettke, Chief Client Officer
Kirsty Chase, Operations Director
Manon Debus-Pesquet, Account Director
