Social

Fast. Fragmented. Fiercely competitive. Our Social sub-category tracks the brands, agencies and platforms shaping the feed — from Pinterest’s intent-rich inspiration to Snapchat’s immersive storytelling and beyond. This is where culture is sparked, shared and scaled at algorithmic speed. We analyse the trends, decode the data and spotlight the work that stops the scroll — because in modern advertising, if it didn’t happen on social, did it even happen at all?