YoPRO has extended its partnership with the Australian Open in a multi-year deal, expanding the protein brand’s presence across the tournament, player environments and grassroots tennis initiatives.
The Danone-owned dairy brand made its Australian Open debut at AO26 and will return as an Official Partner at AO27, building on what the organisations have described as a successful first year.
The expanded agreement will see YoPRO take on a greater role across Melbourne Park, including a dedicated activation at the Western Courts, where fans can sample products, learn about protein and recovery, and engage with the brand throughout the tournament.
YoPRO will also become an official supporting partner of the 1 Point Slam, while extending its presence to selected State Championship events across Australia.
The deal further strengthens the brand’s association with Spanish tennis star Carlos Alcaraz, who continues as YoPRO’s global ambassador. The youngest world No.1 will return to the Australian Open as a headline player at AO27.
Beyond fan-facing activations, YoPRO products will continue to feature across player and workforce environments at Melbourne Park, positioning the brand around performance and recovery throughout the event.
Tennis Australia’s chief commercial officer Cedric Cornelis said the renewal reflected the strong alignment between the two organisations.
“YoPRO has quickly become a valued part of the Australian Open family, bringing an authentic connection to high-performance sport and wellbeing that resonates with players, fans and our workforce alike,” Cornelis said.
“Together, we’ve built a partnership founded on shared values, and we’re excited to see YoPRO take an even bigger role across the Australian Open precinct and broader tennis ecosystem in the years ahead.”
Danone Dairy ANZ head of marketing Xavier Gonzalez said the partnership would provide further opportunities to connect with Australians through sport.
“The Australian Open provides an unmatched platform to connect with Australians through a shared passion for performance, dedication and achievement,” Gonzalez said.
“We’re excited to deepen our partnership in the years ahead and create even more opportunities to engage fans while showcasing how YoPRO can help support active lifestyles.”
