Love Island is back with major brand partners coupling up with season eight to deliver dynamic, cross-platform integrations that move seamlessly from screen to street.
Love Island Australia premiered on Monday, 26 October with this year’s launch episode of Love Island Australia recording a Total TV Audience audience of 429,000, up 25.8 per cent Year-on-Year.
With episodes dropping Monday through Thursday, the first six episodes on 9Now have reached over 1.3 million Australians, with 60 per cent of the audience under 40. So far, season eight on 9Now is up a massive 45.7 per cent YoY.
As the show turns heads in Fiji with a Power Couples twist, Nine and Powered have partnered with a lineup of brands across beauty, retail, FMCG, telco, and health to integrate naturally into the Villa’s most talked-about moments.
Joining the Season Eight lineup are:
Boost Mobile: is levelling up its Love Island Australia partnership across Total TV, social, in-show integrations, and DOOH. Bringing its brand platform ‘Works Its Arse Off’ to the villa via the islanders’ hands and in real time to the streets.
L’Oréal: Will bring NYX Professional Makeup and Garnier into the Glam Room as official makeup and face-skincare partners, with strong integrated moments across the series, tailored TVCs, and social first content.
Palmers: Palmers joins as the official Villa Body Care and Skin Oil partner to bring extra glow to the Villa with an exclusive Shimmer Party and more.
Subway: Returning for a second consecutive season, Subway brings back the fan-favourite Men’s Pageant, Mr SUBlime, while introducing the Islander Triathlon and via social Subway helps viewers get to know the islanders better.
Remedy: Sodaly joins as the official drink partner of the Villa in a partnership that extends from the islanders hands in the villa to retail with a limited-edition Tropic bottle launching in Woolworths and 7-Eleven, backed by high-impact Out of Home activations across 7-Eleven stores.
SUP: SUP Creatine Gummies will be integrated throughout the season, keeping Islanders fueled and active in the Fiji sunshine.
“Love Island Australia continues to be the ultimate cultural launchpad for brands looking to connect with highly engaged, mobile-first audiences. What makes this season so special is the depth and creativity of our commercial integrations – from native product placements in the Glam Room and Hideaway to real-time Digital Out of Home (DOOH) extensions with QMS,” said Nine’s director of content partnerships and client experience, Sarah Stewart.
“By combining the reach of Nine, 9Now and Stan with the social power of our talent and DOOH scale, we are delivering a true ‘Sofa to Street’ ecosystem that turns cultural attention into immediate commercial outcomes for our partners.”
Love Island Australia is produced by ITV Studios Australia for the 9Network and season eight is getting “VillaMaxxed” with a brand-new companion series, Love Island Australia: Unseen.
Uncut., that will be streaming exclusively on Stan.
