Campaigns & Grey Kickstarts 2016 With Huge Coke Win

Campaigns & Grey Kickstarts 2016 With Huge Coke Win

Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.

Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.

Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.

“Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”

C&G executive creative director Rizzo Tangan added, “The win is a testament to how well the Agency’s reorganization is working.

“We’ve broken down the walls to create a more open, fluid and collaborative environment. We look forward to the Coke partnership – they’re a fun, challenging team! We are enjoying from them an intensity that matches the campaigns’ energy.”

 




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]