Loyalty Program Users ‘Hate Losing More Than They Like Winning’
Even when it comes to loyalty programs, humans are wayyy to competitive.
News Australia’s ‘Back Australia’ Campaign Returns For Second Year
Despite almost losing to Fiji in the league last night, News Australia…
Tropfest Returns To Spiritual Home With Backing From CommBank, YouTube, NSW Government & More
B&T a lucky stowaway at Tropfest last week. And we even packed…
‘Means A Great Deal To Me’: Robert Irwin Takes Centre Stage In New Qantas Campaign
Robert Irwin manages to keep his pants on in this new ad.
OpenAI Slips In Brand Trust Rankings As Aussie Concerns Over AI Mount
Trust in AI wanes just as everyone got their heads around em…
Report: Qantas In Talks With Accenture To Outsource Roles Including Some Marketing Functions
Qantas in 'early discussions' on offshoring. Denies it's been involved in any…
OMD Lands Qantas & Jetstar Media Duties Across Asia
OMD wraps up Qantas and Jetstar's media. Though it can't promise to…
‘One Step Closer’: Droga5 ANZ Wins Qantas Project Sunrise Creative Work
Sydney to London non-stop does sound appealing. Until you're sat next to…
CMO Power List: My Favourite Ad Of All Time
The country's top CMOs pick their favourite ads. And we'll say it:…
B&T’s Ones To Watch: Brands
Has Donald Trump irrevocably tarnished America's reputation? Find out here.
Qantas, Flight Centre, Tourism & Events Queensland Top Ad Spend Charts
Consider this a handy guide to which media agencies are booking extra…
Nine Shows Off Grand Slam Line-Up Of Partners & Sponsors: ‘Commercially We’re Growing In Line With The AO’
B&T are longing for the day where integrations come so far that…
Droga5 & M+C Saatchi Vying For New Qantas Project
Agencies jockey for long haul ticket with national carrier, quietly hoping ghost…
oOh!media Serves Up Jacob’s Creek, Qantas & NRMA Insurance At Aus Open
The serves may get a little sloppier following a couple large glasses…
HOYTS & Qantas Partnership Takes Off With 1 Million Points Giveaway
Qantas reaches new heights with this giveaway. Still sadly refusing to have…
Qantas Hit By Major Cyber Attack At Call Centre
Brand Qantas undergoes another bumpy landing with this quite significant data breach.
David Jones Adds Qantas Frequent Flyer Points To Soon-To-Land Loyalty Program
David Jones announces tie-in with Qantas for loyalty program as Bonza starts…
Qantas Union Lawyer Josh Bornstein: Alan Joyce’s “Ethics Washing” Heavily Damaged Airline’s Brand
The turbulence doesn't seem to be over for Qantas with this union…
Is Going Long Key To Cutting Through In An Age Short On Authenticity & Attention? Medium Rare’s Nick Smith Unpacks Its Coles & CommBank Work
News Corp's Medium Rare has engaged the hyperdrive & is heading straight…
Qantas Signs Partnership Agreement With Cricket Australia, Becoming Overseas Tour Partner Of Men & Women’s Teams
Aussie cricket teams reportedly thrilled to continue flying the national carrier. Though…
B&T’s Ones To Watch: Brands
B&T's Ones To Watch series continues with Brands. Local bakery that just…
Chris Hemsworth Voices Inspiring New ‘Australia In The Sky’ Campaign As Qantas Boosts US Capacity
Does Chris Hemsworth turn you to jelly? His voice give you palpitations?…
Former Qantas & Virgin Marketer Joins Compassion Australia As CMO
From not giving a toss your flight was delayed to a Christian…
Olympic Ads Podium: Woolworths Bronze Behind American Dicks & Indian Bank
Gold medals aside, now our Olympic ads have won acclaim. B&T's not…
Qantas Launches Stirring Olympics & Paralympics Campaign, Via Howatson+Company
Howatson+Co delivers an Olympics-inspired tearjerker for Qantas. Well, not if you detest…
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like…
The Fall Of Bonza: A Case Study In How To, And Not To, React In A Crisis
Does the collapse of yet another budget airline hark back to a…
“It Should’ve Been Shelved, Just Like Alan”: New Qantas Safety Video Slammed By Flight Attendants Association of Australia
Qantas cabin crew fume at new inflight safety video. Nothing some extra…
Qantas Unveils New Inflight Safety Video Via Brand+Story
Brand+Story has created a new onboard safety video for Qantas featuring front-line…
Qantas Sets Its Sights On Andrew Glance As New Loyalty Kingpin
The Qantas loyalty top job goes to Glance. We've heard he's been…
Dee Madigan: Qantas Needs To Prioritise Brand Over Profit & Exec Bonuses
Dee Madigan pulls no punches here as Qantas' tailspin continues.
Qantas, Optus, Andrew O’Keefe! It’s 2023’s Most Momentous F#ck Ups!
Typically, B&T likes to champion the best & the brave. However, today…
oOh! Unveils One Of The Southern Hemisphere’s Largest Airport Billboards With Qantas & City of Melbourne
Is your highlight of any overseas trip the duty free? Get set…
B&T Readers Have Spoken — Alan Joyce Has F*cked It For Qantas
Dr Philip Lowe relieved as Alan Joyce takes his mantle as most…
Qantas Roasted On Social Media As CEO Alan Joyce Departs
Alan Joyce raiding Qantas' lost luggage for some spare suitcases today to…
Qantas Should Be Fined Hundreds Of Millions If Found Guilty Of Misleading Ads: ACCC
Alan Joyce forced into his first-class pyjamas & a stiff flute of…
Roy Morgan: Trust In Aussie Corporations Hits Rock Bottom Following String Of Data Breaches & Corporate Scandals
Banks no longer having it their own way as Aussies' trust in…
ACCC Takes Qantas To Court For Advertising Already Cancelled Flights
Qantas's shady dealings again under the microscope, as CEO Alan Joyce urges…
Qantas Accused Of Misleading Advertising Over Special Return Fare To London
Qantas accused of misleading advertising, as Alan Joyce reveals real fears for…
Qantas In Damage Control After Staff Online Chat Reveals Serious Misogyny At The Airline
Qantas needs to quickly add the Barbie movie to its inflight entertainment…
