Were Telstra & Shannon Noll The Biggest Winners At The AFL GF? Russel Howcroft Thinks So & Here’s Why
Russel Howcroft picks his winners & losers from the AFL grand final.…
Foxtel Media Promotes Rachel Miller to Head of Sydney Sales
Foxtel Media's PR team clearly isn't VIC-based as it proudly declares new…
Making The World A Better Place: Here Are B&T’s Best Of The Best Social Changemakers!
Become an adlander to enact change only to be met by long…
B&T’s Agency Scorecard: The Hallway
If there's an agency that can yell "loud, proud & independent" it's…
“I Really Did Feel Like An Outsider” – Mediahub’s Linda Fagerlund On Why The Industry Should Take A Bite Out Of Smelly Lunch Stories
This excellent initiative aims to promote more culturally diverse senior roles in…
Seven’s AFL Grand Final The Biggest TV Audience Of 2024 & Advertisers Are Paying A Premium
Swans fans throwing their TVs out of the window has little impact,…
Have Coles & Woolies Squandered Their “Down, Down” & “Prices Dropped” Campaigns?
The major grocers continue to cop flak over price gouging but know…
B&T’s Agency Scorecard: Starcom
Continuing B&T's agency scorecard series comes the fine folk from Starcom who…
Foxtel’s Mark Frain: ‘We Are Moving Away From Instabilities Of Linear TV Measurement’
The Foxtel Media CEO discusses the decision to quit OzTAM's audience metrics…
It’s Official: Foxtel Pulls Audience Data Out Of OzTAM
Foxtel and OzTAM finally announce their official divorce. Unclear who's getting full…
KA-CHING! Here Are B&T’s Best Of The Best Media Investment Chiefs
It's adland's top 10 media investment chiefs. You know, the ones you…
Lucio Ribeiro: ‘I Want To Be The Matchmaker To Bridge The Gap Between AI Wizards & Corporate Australia’
Seasoned marketer claims to not only know about AI, but how to…
MFA Ex: One Agency Team’s Annual Digital Ad Impressions Releases As Much Carbon As Four Aussie Bushfire Seasons
This carbon stat was an eye-opener at the MFA conference. No word…
B&T’s Agency Scorecard: Half Dome
A year of transition for Half Dome with wins, losses, restructures and…
Publicis Groupe Bolsters Commerce Media Offering With Mars United Acquisition
Sure, acquisition stories can sometimes be dull! Unless it's Publicis who clearly…
TV Ratings (17/09/2024): My Kitchen Rules Contestants Slammed For Serving ‘Wet Cardboard’ As The Block Wins Tuesday
B&T's no gourmet, but when we heard this MKR dish slammed as…
Media Buyers: Connect Is ‘A Big Win’ For Paramount But Questions About Pricing, Flexibility & Long Tail Remain
Media buyers liked what they saw at yesterday's Paramount Upfront. The tricky…
‘Converged Advertising Technology’ Has Arrived! Paramount First To Connect Its Platforms In A Single Buy & Big Brother Is Watching
Paramount Connect says it'll revolutionise the way ads are traded across 10's…
Social Media Platforms, Banks & Telcos Face Up To $50M Fines For Failing To Tackle Scam Ads
In bad news for hooded men sat over laptops, the federal government…
Colenso BBDO Ranked Top Pacific Agency By Cannes Lions For Second Year Running
Yet again, the Kiwi agency named best in the APAC region. Which…
South West WA Launches Dream Deeper Platform
B&T can vouch for how gorgeous this part of WA is. Stunning…
The Sneesby Era: “Strides In Digital Transformation” But Failed To Prepare For Declining Ad Market
B&T probes the highs & lows of Sneesby's tenure at Nine. Big…
REA Group Overhauls Customer Group Structure, Hires Xero’s Tim Bradley
Abiding by the rule "Tim'll fix it", Rea recruits Tim Bradley as…
‘Like a Self Driving Car’: Salesforce Plans To ‘Empower One Billion Autonomous AI Agents’ By The End Of 2025 – CEO Marc Benioff
There's new AI that'll "carry out everyday tasks for humans". But will…
QIC ‘Chases The Sun’ In Fashion Campaign Via Jane Doe Creation
This ad portrays the mythical gorgeous, perfect family. Much like B&T's editorial…
Nine’s CEO Mike Sneesby To Step Down
Outgoing Nine boss bows to pressure & will bring his Olympic torch…
Leaders In Live: Kinesso’s Michael Whiteside Says Live-Streamed Sport Remains The ‘Pinnacle Of Viewing’ & Explains How To Get The Most Out Of Trading Programmatically
Live streamed sport declared the "pinnacle of viewing". And if your team…
Marketers Are Ditching Elon Musk’s X In Droves, But Their Investment Plans Are At Odds With Consumers – Kantar Study
Study finds marketers' trust among the social platforms is in freefall. Print…
Hamilton & Horgs: ‘OMG Restructure Promises To ‘Supercharge’ Marketing & New Biz In More Centralised Approach’
Centralisation, supercharging — OMG's hitting all the right buzzwords in this chat.
Ebay Awards Global Media Account To Dentsu’s iProspect
Ebay is the online equivalent of the mysterious middle aisle in ALDI…
‘Real-time Management Of First Party Data Is Now A Must-Have’: Tealium Global CEO
Tealium's global CEO is in town and B&T scored this exclusive one-on-one…
Nine’s Olympic Games Coverage Dominates Ad Bookings In “Softer” Advertising Market, Guideline SMI Figures
The SMI numbers are in &, as is to be expected, it's…
Aussie Podcast Listeners Grew By 8.7% In First Half Of 2024
Podcasts remain media's good news story. B&T looking forward to Raygun's "Go…
Nine’s Jordan King To Join Seven As Digital Sales Strategy Director
Nine's Jordan King defects to the enemy, joining Seven's digital sales &…
Archibald’s Agency CA.5 Helps Launch Wow Hydrate In Australia
Stuart Archibald’s new hybrid agency CA.5, HH Global and UCC Distributors have…
Colonial First State Encourages Aussies Into Taking Super ‘Off Autopilot’ In A Campaign From It’s Friday
Problem with super is, you're under 40, you don't give a shit.…
AgeInc Launches Age Inclusive Employer Endorsement
This top initiative hopes to forge a "multi-generational workforce".
Brazil Bans X After Elon Musk Spat, Billionaire Claims Ban Is An ‘Attack On Democracy’
Brazil's supreme court has banned X in the country. As Elon secretly…
