Mirror, Mirror On The Wall, Who Are The Media Suits That Influence All? It’s B&T’s Best Of The Best Holdco Media Agency Leaders Bosses
It's another list of stunners on B&T's Best of the Best. Not…
The Referee Problem: Why Marketing Measurement Must Be Independent
Prophet's Jordan-Taylor Bartels likes his measurement as we like our breweries, independent.
‘Those Dancing On Its Grave Are Ignorant’ – Reaction To Network 10 Canning The Project
B&T will miss The Project, even though it broadcast Steve Price shirtless…
It’s Not ‘Cannes In Captivity’ – Industry Execs Warned Of ‘Much-Needed Reality Check’ As They Head To Prison
B&T's Aimee Edwards is going down! Her bail fund's looking slim, too.…
BONDS, Hugh Jackman & Ryan Reynolds Back Australia’s SailGP Team
What do tight underwear & a cheap mansion have in common? No…
WPP CEO Mark Read: ‘AI Efficiencies Will Lead To Fewer Jobs In Advertising’
Mark Read says AI will cause job cuts in adland. B&T hopes…
Not All Eyeballs Are Equal: Why Ad Placement Is As Critical As The Creative
If an ad is placed & no one sees it, did it…
Legendary Ad Man Robert Morgan Announces Retirement
Robert Morgan steps down from Clemenger, plots mother of all leaving dos.
‘Locally Owned SVODs Are Not Sustainable’ – Meliora’s Clive Dickens On What The Media Needs To Do To Become More Sustainable
Clive Dickens reckons that local SVODs won't last the course. Which makes…
‘We Want Businesses To Take A Punt’ – A Filmmaker & Podcaster On The Funding Crisis & Challenges Of Creating Long-form Australian Stories
Experts implore businesses take a punt on Aussie content, mainly so we…
MiQ Launches ‘First’ AI Platform That ‘Unifies Programmatic Ecosystem’
MiQ launches new Sigma platform with, thankfully, no references to Patrick Bateman.
Clive Dickens Launches ‘AI-Enablement’ Consultancy, Incubator & Creative Talent Champion
As Clive Dickens launches AI incubator, B&T wonders if he's also brought…
Tourism Australia Managing Director Pip Harrison To Step Down
Pip Harrisons's stepping down from Tourism Aus. No word on whether she's…
Tourism Fiji CEO Brent Hill Heads For Departure Gate
Brent Hill to give up white sand and kava for white sand…
Ana Andjelic: ‘The Push For Efficiency & Algorithms Killing Creativity’ & Why ‘Pop Culture Is Dead’
"Efficiency is killing creativity!" We cry to our unimpressed boss as another…
AMP Banks On Avenue C To Handle Media Planning & Buying
It's safe to say that Avenue C is going to be cashing…
Manifest Group Jumps On The Saddle Of Zwift
Manifest's MAMILs will rejoice over their latest win, not that we needed…
Manifest’s Alex Myers: ‘Strategy Eating Creativity For Lunch’, ‘Aussies Bubbling With Creativity & Ambition’ & ‘Telstra’s Work Shits Over Other Telcos’
Alex Myers reckons Telstra's ads are to die for. Which rules him…
‘Stop Hitting Agencies Over The Head On Price’ – Why The Pitching Process Is Challenged, Procurement’s Role & How To Improve It
Pitching podcast bemoans journalists running negative headlines by providing plenty of them.…
Dentsu’s Creative Chief Ben Coulson To Leave, Kiwi Brett Colliver Steps Up
Colliver joins a proud tradition of Kiwis doing better than Aussies after…
OMG Digital & Performance Leaders Join JOY
Plenty of joy at this NSW agency today and not just because…
Healthcare Brand BioGaia Launches First Global Campaign & Scales Australian Marketing Push
If you find babies cute (or you want to stop yours from…
GroupM Rebrands As WPP Media
B&T is somewhat disappointed WPP Media didn't go down the Jaguar rebrand…
New Pentagon Ad Pledges To Torpedo ‘Gender Confusion’ & Climate Change ‘Worship’
US war veterans disgusted Pete Hegseth didn't leak sensitive details about this…
‘Down By The Elevator, Up By The Stairs’ – Optus’ Cam Luby’s Lessons From Cyber & Network Outage Crises
Optus has come a long way since it did ads of cute…
Sherilyn Shackell: ‘We Need Less Management & Far More Leadership…To Get Through This Sh*tshow’
It turns out that avocado on toast and matcha shakes aren't the…
Meta Continues To Serve Ads Promoting Deepfake Nude Apps
This unsavoury news is further proof there is no good use for…
IAS Report Indicates Australian Ad Fraud Is On The Rise
B&T's no fan of ad fraud or indeed tax fraud. Unless anyone…
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
Dj Sometimes Wholesome won the night, DJ Bangers & Mash probably won…
Nine Hires Boomtown’s Brian Gallagher Amid Plans To Spin Off Radio Arm
If anyone knows how to sell radio outside of metro HQs, it's…
‘We Are On The Lookout For More Events’ – QMS Will Soon Go To Market With Winter Olympics & Paralympics Packages
Eddie the Eagle will be gutted he won't be turning up on…
Polestar Hands The Keys To Manifest As Agency Of Record
Polestar has appointed Manifest Group as its communications agency of record in…
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
McMillan the stand out in a pitch process that only took a…
Gary Lineker Believed His Moral Message Was Bulletproof & Eventually Fell On His Virtuous Sword
Say what you want about Gary Lineker, but we'd certainly prefer to…
UN Foundation CMO David Ohana Issues Rallying Call To Adland: ‘Spend Less On Ads, More On Solving Social Issues’
David Ohana's presentation not only earned a standing ovation, but also received…
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
Gary Vee's right hand man wants to embrace Aussie culture, but has…
B&T’s Campaigns Of The Month: Sportsbet’s ‘Have A Crack’, Tourism NZ Turns To Minecraft & Kia’s ‘First Proper Ute’ Ad
Is the Kia Tasman the best-advertised car since the Beetle? Maybe, and…
Cookies May Linger, But Aussie Consumers Are Already Moving On
We don't like disagreeing with experts, but B&T's hands are firmly in…
‘It’s In A Different Category’ – 36 Months Backs YouTube Exemption From Age Restrictions & Outlines What’s Next
36 Months happy to fight for kids being kicked off social, but…
Keep Left Updates Earned Media Impact Score Platform
New tool still doesn't recognise the impact of its press release appearing…
