Apple has enlisted Vinicius Jr to dance his way through streets (presumably not in Valencia) uninterrupted to promote the sound cancelling technology of the new AirPods Pro 3.
The Real Madrid forward is apparently famous for dancing as part of his goal celebrations (as well as dancing through La Liga defences for kicks).
‘Dança’ is a 30-second film that will run globally on TV and across social media with multiple cuts.
“It’s so fun to see a dance film for AirPods that doesn’t have music. It really makes you want to know what I’m dancing to,” Vini Jr said ahead of Brazil’s mouthwatering World Cup opener against Morocco.
“Everyone experiences music differently, and I love that the film leaves space for people to imagine their own soundtrack.”
Credits
Agency: Apple Marcom
Director: Aube Perrie
Choreographer: Ryan Heffington
Production Company: Reset
Post-Production: ARC Los Angeles
Audio Post-Production Company: Skywalker Sound
Editing: Gwen Gheild, MakeMake
Director of Photography: Jake Gabby
Colorist: Mikey Pehanich, Royal Muster
