Mamamia has appointed three senior commercial leaders as part of a strategic restructure designed to support the company’s next phase of growth and transformation as its chief revenue officer, Georgie Nichols, is set to depart.
Nichols will remain with the business through a structured handover period until her departure in August.
“We are restructuring our commercial team to better serve our clients’ evolving needs and to build a future-focused foundation that makes Mamamia even stronger. Lanai, Danni and Michila are exceptional leaders who know this audience, know this market, and are building the future,” Mamamia chief executive Nat Harvey told B&T.
“Georgie has made an extraordinary contribution to Mamamia. She built a commercial culture that this business will benefit from for a long time to come, and she leaves with our deep gratitude and full support.”
“I’m incredibly proud of what we’ve achieved at Mamamia over the past two years. I’d like to thank my colleagues, clients and agency partners for their support, and I’m excited for the next chapter of my career,” Nichols said.
Lanai Wiadrowski, who joined the company in late 2025, has assumed national responsibility for all commercial advertising and partnership revenue.
Danni Wright, formerly national strategy director, will now lead commercial strategy and long-term client partnerships.
Michila Macleod has an expanded remit from Victorian Agency operations to provide senior leadership across the South Australia and West Australia markets.
“Stepping into this role is an incredible honour. Georgie has been a phenomenal partner to our customers and a respected leader. We are determined to build on the brilliant foundation she leaves behind, bringing even more innovation and commercial strength to our partners across Australia,” said Wiadrowski
“I am thrilled to take on this expanded remit. We are fortunate to have dedicated teams already driving success in Victoria, South Australia, and Western Australia. I look forward to partnering closely with them to continue delivering outstanding outcomes for our clients and and agency partners,” said Macleod.
“This role gives me the opportunity to focus on what I love most: developing innovative advertising solutions and shaping the future of Mamamia’s branded content offering. Working alongside an outstanding team spanning commercial products, audience insights, strategy, branded content and client delivery, we’re uniquely positioned to take clients from a powerful organising idea through to execution, powered by the trust we’ve built with Australia’s most influential consumer audience,” said Wright.
