Endemol Shine has appointed Amber Brown as its new commercial director, effective immediately.
Based in Sydney, Brown will lead the company’s commercial strategy and play a key part in driving business growth across Endemol Shine’s production slate and into new revenue streams.
Brown brings more than 20 years’ experience spanning media, entertainment and technology, with a career built at the intersection of premium content, brands and audiences.
She has held senior commercial and partnership roles with Uber, Meta, Fremantle, Nine, Publicis and most recently BBC Studios ANZ where she developed growth strategies, commercialised intellectual property, negotiated strategic partnerships and delivered innovative marketing & consumer engagement initiatives across local & global markets.
Endemol Shine said her extensive experience and unique blend of expertise across agency, network and production environments, as well as the tech sector, position Brown strongly to support and accelerate its growth strategy as it continues to expand its commercial footprint.
Endemol Shine Australia CEO, Peter Newman, to whom Brown will report said: “We are thrilled to welcome Amber as our new Commercial Director. As the content landscape continues to evolve, Amber brings the strategic vision, industry relationships and commercial expertise to further drive our next phase of growth. We are excited to have Amber join the team and look forward to the contribution she will make as we build on our strong creative reputation and pursue exciting new opportunities both locally and internationally.”
“Great intellectual property has never had more potential than it does today,” added Brown.
“Audiences are engaging with content across more platforms and experiences than ever before, creating exciting opportunities to extend the reach and value of premium entertainment brands. Endemol Shine Australia has an incredible creative legacy, and I’m looking forward to working with the team to build innovative partnerships and commercial opportunities that support our productions while creating meaningful value for brands, audiences and the business.”
