Movember, the global charity changing the face of men’s health, has appointed Ogilvy as its PR agency of record following a competitive pitch.
The partnership will see Ogilvy PR drive Movember’s media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications activity designed to deepen awareness of men’s health issues, and grow participation in the annual Movember campaign.
Movember was started in Australia in 2003, by two friends and just 30 ‘Mo Bros’ (someone who grows a moustache during the month of November to raise funds and awareness). Since then, it has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men.
With 2026 shaping up to be a landmark year for Movember, the organisation is focused on expanding its reach and deepening its impact across men’s health. From mental health to suicide prevention and prostate and testicular cancer, Movember continues to fund critical research and life-changing programmes around the world.
James Curtis, Ogilvy’s head of consumer PR and influence, said: ”Movember holds a deeply personal significance for me. As a Mo Bro of 13 years, it is a cause I have championed for a long time and one that sits close to my heart. The organisation’s ability to tackle serious men’s health issues in a way that is genuinely unique and culturally resonant is something I have always admired. The opportunity to now contribute to that work, alongside such a talented agency team and client, is one we hold with real pride.
“We are excited to bring earned creative and culture-first thinking to Movember and help further amplify the incredible impact they continue to make. I can also say with confidence that 13 years of colleagues putting up with my questionable moustache has finally paid off.”
Louise Fennelly, Movember PR manager, Australia and New Zealand said: “Ogilvy PR was selected for its earned creative credentials, strategic thinking, and deep understanding of the men’s health landscape.
“Ogilvy PR’s earned creative thinking, depth of strategic capability, and strong influencer relationships, combined with a genuine commitment to improving men’s health, make the agency the right partner to amplify our mission. We look forward to working with them to connect with new audiences, spark meaningful conversations, and build on the incredible momentum Movember has generated globally.”
