Voice Referendum Powers Government Ad Spend Splurge; VML Lands Biggest Contract of FY24
The government also saw fit to spend heaps on ads about the…
Dove Encourages Women To Make A #NewYearsUnresolution In New Campaign Via Ogilvy Sydney & London
Dove continues its leading body positivity work, though B&T remains committed to…
AAMI’s First Festive Campaign Captures Quirks Of Aussie Christmas by Ogilvy
AAMI bring the laughs to its festive spot. If an oversized Santa…
Wallace Bishop Launches Aussie Christmas Campaign, “What They Wished For,” Via Ogilvy & The Producers
Jewellery & giftware chain unveils a distinctively Aussie Christmas ad. Not that…
Giant Melanoma Grows On Tamara Beach For Sculpture By The Sea Via Ogilvy
A huge melanoma to star at this year's Sculpture by the Sea.…
Aussies Channel Lion Spirit – And Mane – In Evolved ING Brand Platform Via Ogilvy
ING Australia gives its Lion logo the human touch in latest work,…
New Breast Cancer Foundation Campaign Via Ogilvy Urges Women To Get To Know Their Breasts
One thing that can never have too much awareness, it has to…
“The Flavour Has Spoken” In KFC’s New ‘Hot & Spicy’ Campaign Via Ogilvy
KFC declares "the flavour has spoken" in new Hot & Spicy work.…
Samsung Asks Aussies To Support Nedd Brockmann’s Uncomfortable Challenge With ‘Ultra Shout-Outs’ Via CHEP
Samsung teams with Nedd Brockmann as he tries to run 1000 miles…
James Murphy Appointed To CEO Of Ogilvy UK As WPP Acquires NCA
WPP has announced that it has acquired New Commercial Arts (NCA). NCA…
B&T’s Campaigns Of The Month: Petbarn’s Near-Pawfect Performance, Paralympics & AFL Underwhelm For Bupa & AAMI
With our jeweller's eye loupe & help from System1, here are the…
“When Our Game Has Its Moments, Lucky You’re With AAMI” – New Campaign Now Live Via Ogilvy
There's one thing to be said, you're always guaranteed a laugh with…
Football Australia Partners With Ogilvy On “Dream Team” AI-Powered Match Recaps For Kids
Arguably the only thing under more pressure as the Matildas as they…
Got An Athlete In The Making? Lucky You’re With AAMI Says New Campaign Via Ogilvy
Ogilvy & AAMI amp up the fun ahead of the Olympics. The…
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be…
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
Insurer asks what's precious in our lives in new work. Which is…
Breast Cancer Foundation NZ’s Awareness Drive ‘The Signs Are Everywhere’ Is B&T’s Campaign Of The Month for April 2024
B&T's ad of the month is both a worthy cause & worthy…
Ogilvy Study Reveals Politicians, Social Media Influencers & Journalists Among Least Trusted Clean Energy Sources
As B&T powers our office on kerosene and small children, we wouldn't…
Ogilvy ANZ Poaches Fran Clayton From DDB Sydney
Clayton doesn't start the new gig until June but rumour has it…
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we…
Ogilvy Announces New Leadership For Ogilvy One With Next Generation Service Offering For Designing Relationships
Following the global boom in marketing technology, companies of all types are…
AAMI Explores The Lucky Country With New Brand Platform & Campaign Via Ogilvy
You'd be lucky to be able to hear the call centre worker…
Ogilvy PR Restructures Corporate Leadership
Ogilvy gets a new senior leadership lineup. Designated car parking spaces not…
Laser Clinics Builds Confidence With New Campaign “The Science of Feeling Good,” Via Ogilvy
What's the science of feeling good? Expensive cosmetic work, apparently.
Groundbreaking New Beforeplay Campaign Introduces New Step In Sexual Health Journey Via Ogilvy
The painful itching aside, at least contracting an STI is a testament…
Apparent Appoints Jason Hill As Chief Strategy Officer From Ogilvy Singapore
Jason Hill quits his Singapore post for a move back to Apparent.…
wildbean cafe Launches Cheesy New Campaign Via Ogilvy
B&T feels like we're cheating on our barista with this news. And,…
BMF Serves Up ALDI’s Festive Work & It’s An Absolute Christmas Cracker
Does your Chrissie gift list include gun rack, traffic cones & heated…
Ogilvy Nabs Ant Simmons From Heartland
Ogilvy ramps up its strategy offerings with new hire. Ramps up its…
Monsters Not Included In New IKEA Halloween Campaign
Are you a Halloween hater? No place for it in Australia? Enjoy…
Ogilvy Paris Appoints Melanie Huggins As Chief Strategy Officer
Strangely, here's some news from Ogilvy Paris. Take it all next-level with…
Ad Giant Ogilvy Delivers Bonkers Spot For Local Real Estate Agent
In 'least trustworthy profession' surveys, real estate just beats ad execs. So…
Ogilvy Taps Global Market For Three New Senior Hires
Ogilvy goes global in latest recruitment drive in what could be construed…
“Top Shelf!” Ad Leaders From TikTok, Meta & Westpac Are Going Wild Over THIS Super Simple Matildas Ad From Ogilvy
Are you a budding copywriter? You could learn a lot from this.…
Cadbury & Ogilvy Create Giant Lucky Scarf For Wallabies In Lead Up To World Cup
It would appear Cadbury's "lucky scarf" and actual Wallabies results are deeply,…
Cadbury & Wallabies Launch New Brand Campaign Via Ogilvy
With the Wallabies melting away in recent matches, the team's tie-up with…
Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
We don't need to tell Cadbury how to suck eggs, but we…
Homosexuality Is Not Homogeny
Here, Ogilvy art director Alex Ward writes that homosexuality is not homogeny.…
Why Influencers Will Fuel The Most Successful Marketing Strategies In 2023
Columnist predicting 2023 will be the year of the influencer. B&T predicting…
Ogilvy Launches Sustainability Practice In Australia
Ogilvy this week launches its Sustainability Practice in Australia, as brands and…
