Tapt Media has promoted group business director Luke Cahill to the newly expanded role of head of direct sales across Sydney and Melbourne.
Cahill, who previously led the Melbourne direct sales division, will now take commercial responsibility for both major metropolitan markets. The consolidated remit aims to streamline Tapt Media’s commercial strategy and accelerate direct advertiser growth across its audio and digital network.
The structural shift follows a strong 12 months for Tapt Media’s Melbourne operation under Cahill’s management. In his new role, he is tasked with replicating that growth in the Sydney market and expanding partnerships with direct clients looking to tap into live streaming and digital audio.
Tapt Media chief sales officer, Brian Gallagher said: “Luke has driven exceptional growth in Melbourne through sharp commercial instincts and strong team leadership. Bringing our Sydney and Melbourne direct teams under his purview ensures we have a unified, high-energy approach to delivering results for our commercial partners.”
Commenting on his expanded brief, Cahill highlighted the current momentum in the broader audio landscape as a key growth lever.
“We’ve seen phenomenal success in Melbourne by focusing on deep, results-driven relationships that look past traditional transactional selling,” he said.
“Audio and live streaming are sitting in a real sweet spot right now. I’m looking forward to working closely with the Sydney team to scale what we’ve built in Melbourne and unlock new opportunities for our advertisers.”
