DAZN Media+ is closing the loop of in-stadium advertising with its broadcast and streaming advertising ecosystem.
The company formerly known as Foxtel Media has partnered with SureVision to offer brands a single-entry point into the sports ecosystem, connecting broadcast advertising, in-program integration, social media and in-stadium opportunities.
SureVision represents some of the most premium on-ground advertising inventory in Australian sport, from the iconic Gabba stadium to 4 Pines Park, the home of the Manly Sea Eagles. This includes perimeter ribbon signage, scoreboards and venue wayfinding.
By bringing broadcast and stadium media closer together, DAZN Media+ can help extend the impact of on-ground signage beyond the stands—through the live moments, replays and conversations that engage fans wherever they watch.
DAZN Media+ chief executive Mark Frain said: “As the last mass-scale cultural connector and the last stronghold of appointment viewing, sports is the most valuable commercial environment in Australia – yet not every brief includes sport. This partnership extends DAZN Media+’s reach to on-the-ground advertising, empowering brands to embrace sports by providing more ways to reach Australians in the moments that matter.
“From the cameras that capture every moment, to the stadiums where it unfolds, we’re closer to the sporting experience and where the live action takes place. The future will belong to the brands and agencies that can surround the fan completely: connecting the spectator journey, amplifying every electric moment and being part of every conversation. Consultation with clubs, codes and brands highlighted how fragmented sports advertising can be.
“By bringing broadcast, digital and stadium assets closer together, DAZN Media+ is making it easier for brands to invest in sport and for rights holders to maximise the value of their inventory.
Frain added: “Brands want ecosystems, not isolated assets, and this partnership is the first of many for DAZN Media+ as we help embed brands at the heart of the action, on the field, in the broadcast and beyond.”
