Foxtel Media has adopted its parent company’s identity in a major rebrand unveiled at the company’s 2027 Upfronts in Barangaroo today.
Building on Foxtel Media’s established Australian presence, DAZN Media+ represents the advertising interests of Kayo SPORTS, BINGE, Foxtel and Foxtel Go. Backed by DAZN’s global scale, market-leading technology and investment in sports-entertainment innovation, it gives brands more effective ways to connect with premium audiences in the moments that matter.
Foxtel Media spawned from Multi Channel Network (MCN) in 2019. It rebranded to Foxtel Media to more closely align to the Foxtel brand after MCN stopped representing Network 10 earlier that year.
Chief executive Mark Frain was at the helm during the latter days of ‘MCN’ and he has now guided the advertising sales and tech innovation business through two major rebrands.
The new identity, DAZN Media+, signals a new era for the business and follows DAZN’s acquisition of the Foxtel Group in 2025.
Operating in more than 200 markets, DAZN (pronounced da-zone) is the world’s leading sports streaming platform reaching 300 million viewers globally and delivering more than 90,000 live events each year.
Mark Frain, CEO, DAZN Media+, said: “DAZN Media+ isn’t just a new name – it’s a declaration of what we can now offer brands across Australia. We are closer to the action than ever before: from where we point the cameras, to the stadiums where the action unfolds, to the creators who extend the conversation beyond the final whistle.
“Since joining the DAZN family, we’ve accelerated innovation at an unprecedented pace. DAZN Media+ gives brands more opportunities to be part of those defining moments through cutting-edge formats, expanded capabilities and stronger connections with audiences.
“We will continue to serve our partners, brands and agencies with the same passion and commitment, now backed by smarter tools and a more powerful global ecosystem. It’s the same team, with even more to offer – and we’re only just getting started.”
The new DAZN Media+ logo and brand architecture was designed by DAZN’s in- house Australian creative team, BALBOA. By combining massive scale with precision-led advertiser tools, DAZN Media+ provides brands with unprecedented access to the moments, conversations and experiences shaping modern culture.
DAZN in Australia is the biggest non-government funder of sport, contributing over $1 billion a year in sports rights and production.
This investment helps drive community participation and powers live and on-demand coverage of more than 50 sports, across major national and international codes including AFL, NRL, Cricket, Formula 1, Supercars, NBA, and NFL. BINGE also hosts the best in local and international entertainment, with the most extensive collection from the world’s best creators including NBCU, FX, A24, BBC and Sony.
