Omnicom Media agency UM has secured a multi-year contract extension with Australian energy provider AGL Energy without a competitive pitch.
Under the extended agreement, UM will continue as AGL media agency responsible for media strategy, digital and traditional planning and buying across AGL’s product portfolio, which includes energy, solar and batteries, EV charges, mobile phone packages and internet.
“We’ve built a strong partnership with UM grounded in trust, collaboration, and a shared focus on outcomes. We’re excited to extend the partnership and continue the momentum and see what we can achieve together next,” AGL Energy chief marketing officer David Bland said.
UM has worked on several notable campaigns with AGL.
The agency, in partnership with Identity Communications and SBS Media, worked with AGL on a campaign aimed to improve energy literacy within culturally and linguistically diverse audiences (see below).
UM also worked with AGL and oOh!Media to execute its launch partnership of the Melbourne Metro Tunnel.
UM first won the account eight years ago and retained it after a competitive pitch in 2022.
It is the second notable retention, following Dyson, under new boss Stevie Douglas-Neal
“We’re delighted to continue our partnership with AGL. Over the past eight years, we’ve worked in close alignment to drive growth,” she said.
“AGL sets the standard for what great clients look like – ambitious, collaborative, and focused on real business impact, and as we move into our next phase together, we’re ready to keep pushing boundaries and accelerate transformation. We look forward to continuing our partnership with AGL and its team.”
