Omnicom Media has won the $500 million Dyson global media account following a competitive pitch that involved WPP and Publicis Groupe.
Previously, IPG Mediabrands agency UM held the account in Australia. B&T understands that UM will continue to work with the household appliances company under the Omnicom banner following its takeover of IPG Mediabrands last year.
It has previously been reported that Dyson spends around $30 million on media in Australia, and has been working with UM since 2021, when it won the account from WPP’s Mindshare.
The review, which began late last year, is a major win for Omnicom since it combined with
IPG Mediabrands to create the largest advertising holding company in the world.
It is also the first major retention for UM’s new leader Stevie Douglas-Neal, who replaced Anathea Ruys in February.
Omnicom declined to comment about the review.
The Singapore-based, British-owned Dyson sells a range of cutting edge household appliances, such as vacuum cleaners, air driers, supersonic hair dryers, headphones and lighting equipment in more than 80 markets.
The company is owned by British billionaire and inventor Sir James Dyson, a prominent Brexiteer who relocated the company’s headquarters to a tax haven (Singapore) after the UK left the EU.
