Cerebral Palsy Alliance has appointed independent agency Orphan as its new creative partner for the global launch of a new training platform.
“CPA is an amazing organisation doing incredible, life-changing work. Being trusted to help tell that story is a privilege, and something we’ll pour everything into,” said Orphan managing director Michelle Tirtabudi.
“At Cerebral Palsy Alliance they are changing what’s possible for children and families through world-leading research and education. Often, the organisations making the biggest difference in the world don’t always have the biggest budgets. That’s why at Orphan, we help brands who can’t out-spend their competition, out-think them instead. CPA is leading the way through innovation. Our job is to make sure the world sees it,” Orphan founder and CCO Ant Hatton added.
The new creative work, from Orphan, will begin rolling out nationally across Australia and the UK from mid-July. It will launch in the United States in September.
