Creative agency Clemenger BBDO has been appointed as the creative agency for Australian streaming service Stan, following a competitive pitch process.
Owned by Nine Entertainment, Stan is Australia’s leading and only locally owned streaming service, offering unlimited access to movies, TV series and original productions, alongside a premium lineup of live and on-demand sport on Stan Sport.
Stan joins a number of clients on Clemenger BBDO’s roster, including John West, the Australian Red Cross, Mazda Australia, Michael Hill, 7-Eleven and others.
“Sometimes pitch processes tell you everything you need to know about the brand, business and people, right in the first meeting,” Clemenger BBDO co-CEO, Sheryl Marjoram, said.
“This was one of those pitches, and we’re incredibly proud to have won. We gelled with the team, their ambition for Stan and their commitment to creativity instantly.”
Marjoram said the Stan account solidified Clemenger BBDO’s position as a creative company, capable of delivering Big, Unignorable Ideas; as culturally resonant as they are commercially accountable.
Stan marketing director Michelle Chandran said: “We’re thrilled to appoint Clemenger BBDO following a closely contested pitch.”
“From the outset, their creative ambition matched our own – to push boundaries and prioritise high-impact storytelling that resonates with our audiences.”
She said throughout the process, the agency “demonstrated an instinctive understanding of our brand and our desire to tap into the cultural zeitgeist.”
“We’re looking forward to partnering together to deliver premium, impactful work that keeps Stan at the forefront of Australian entertainment.”
