B&T’s CMO Power List will return in 2027 with oOh!media joining as presenting partner, alongside longstanding industry partner the Marketing Association of Australia and production partner MIK Studios.
B&T’s CMO Power List is the definitive industry guide to the country’s most important and potent figures in marketing.
Inductees to the Power List are recognised for their impact on the market, their standing within the industry and the innovation they and their teams have demonstrated across the past 12 months.
See the 2026 B&T CMO Power List here.
It does not rank CMOs, or award one as the ‘CMO of the Year’, recognising that the many facets of their role and standing in the sector cannot be reduced to a written award entry.
The eagerly anticipated CMO Long List will be published in November 2026 before the final 20-strong Power List will be revealed in February 2027.
Bel Harper, oOh!media’s chief product and marketing officer, said the partnership was “natural” for the outdoor business.
“CMOs are one of the most important partners we work with, and we’ve made a deliberate effort to spend more time listening to them, understanding the pressures they’re navigating and what they need from their media partners,” said Harper.
“Partnering with B&T on the CMO Power List is a natural extension of that focus. It’s an opportunity to recognise an exceptional group of marketing leaders, while continuing to deepen our connection with the people shaping brands and driving growth across Australia.”
“The Marketing Association of Australian is proud to once again support B&T’s annual CMO Power List, celebrating the best of the best marketers in Australia,” the Marketing Association of Australian CEO Josh Faulks said.
“These leaders raise the bar, deliver real business value and drive growth. Their ambition, creativity and leadership set the standard for our industry and inspire the next generation of marketers.”
“We’re delighted to welcome oOh!media as presenting partner for this year’s CMO Power List,” said Tom Fogden, editor of B&T.
“Out of home remains the channel offering the purest and arguably most impactful distillation of a brand’s essence. At a time when audiences are harder to reach, marketers can rely on the high-impact tangibility of outdoor to move the needle for their brands. At a time of flux in the market, partnering with oOh!media on the CMO Power List is more than a natural fit, it’s symbiosis.”
