Chemist Warehouse has been named as the new partner of the Spilt Milk festival, marking the start of a multi-year partnership.
The partnership will see Chemist Warehouse bring health, beauty and wellbeing to festival-goers across Spilt Milk’s one-day events, officially kicking off at the Geelong festival in December.
The retailer will activate on-site with a Chemist Warehouse Wellness Motel, a vibrant festival destination where fans can escape the crowds, cool off, recharge and enjoy a line-up of interactive experiences.
As part of the activation, guests will find the Advil & DisGO Check-in. An electricblue, high-energy sound space built around one idea: Press play. Never miss a beat.
Guests will step into an immersive listening room filled with speaker stacks, acousticfoam walls, blue drapery, a mirrorball and silent-disco headphones. At its centre, a motel-style concierge desk acts as the check-in point for a music-led experience.
QV Ceramides will bring a refreshing, immersive pool experience, giving eventgoers the chance to cool off while discovering the skin-hydrating benefits of the QV Ceramides range.
The experience will also feature a photo moment and an exclusive QV Ceramides key charm to take home.
At the Schwarzkopf Change Room, fans can embrace their creativity with salonstyle hair styling and bedazzling, before capturing their new look at a dedicated Schwarzkopf photo moment.
Chemist Warehouse deputy chief executive officer Mario Tascone shared his excitement at the new partnership.
“Health and wellbeing are an important part of feeling your best, even when you’re at a festival, and the Chemist Warehouse Wellness Motel brings that to life in a fun and unexpected way,” he said.
“From cooling off and refreshing your skin, to getting festival-ready and having some fun with beauty, or taking a moment to reset, we’re bringing together our health, beauty and wellbeing brands to create an experience fans can enjoy throughout the day.”
Spilt Milk will visit Canberra on Saturday 12 December, Gold Coast on Sunday 13 December, Geelong on Saturday 19 December and Perth on Sunday 20 December.
