Pinterest has announced two senior leadership appointments aimed at scaling its global advertising business and accelerating growth in the age of AI and performance marketing.
Claudine Cheever has joined the digital scrapbook as the CMO from Amazon where she was previously the VP of global brand and marketing. During her time at Amazon Cheever led marketing for the world’s largest online retailer, including five Super Bowl campaigns, and launched flagship AI-powered products including Alexa. In her new role she will be overseeing marketing, creative, and communications.
Cheever took to LinkedIn to make the announcement, “I’m excited to share that I’ll be joining Pinterest as its global chief marketing officer.
“What really hooked me is how Pinterest stands apart from other social and search platforms. The platform is rooted in intention, not reaction. People come to Pinterest to save, curate, evolve their interests, and shop. That’s not just inspiring. It’s fundamentally different.
“The signals Pinterest receives are grounded in curiosity and intent. They open up a more thoughtful and meaningful way to connect brands with people. Pinterest is able to reach people at the exact moment when inspiration turns into action. It’s marketing that is additive and helpful to people. For marketers, this is especially powerful.
“I’m grateful to Bill Ready, the leadership team, and the talented people who have built and scaled this platform with such conviction. I’m excited to help Pinterest grow in this next chapter, all while staying true to what makes it special: a place where people come to feel inspired, take action, and shop, all in a more positive place online.”
The platform also named Lee Brown as its first-ever chief business officer, a newly created role overseeing sales, content, advertising product marketing and customer-facing operations. Brown will report to CEO Bill Ready and is tasked with accelerating Pinterest’s evolution into a performance-driven advertising platform. He joins from DoorDash, where he served as chief revenue officer, and he previously led Spotify’s global ad business, more than doubling its growth.
Brown also took to LinkedIn to lift the lid on why he chose Pinterest, “Why Pinterest, and why now? It stands out as a place where user taste meets real intent, powered by advances in AI and performance advertising at scale. But what truly sets Pinterest apart is its belief in making the internet a more positive space for everyone. This is a vision this team is deeply committed to. Alongside this exceptional team, I can’t wait to be part of the next chapter of Pinterest as we work together to take the company to the next level.”
Pinterest now reaches 600 million monthly active users and has become a go-to visual search and shopping destination, particularly for Gen-Z. The company continues to invest in visual-first AI, including Pinterest Assistant, AI-powered board updates and new visual search capabilities. Pinterest has also brought in new revenue opportunities with the agreement to acquire tvScientific and first-of-its kind content initiatives like Bring My Pinterest to Life.
Now, content, ads product marketing, programmatic and customer operations are all under one leader, CBO Brown. This brings the power of Pinterest and the people behind the teams together to better support advertisers and external partners, and will help Pinterest supercharge and scale our global monetization efforts. While 83% of Pinterest users are outside of the US and Canada, international markets currently represent 25% of revenue, highlighting the significant growth opportunity ahead.
