The Pinterest Palette is back for 2026, the design platform’s annual colour trends that use Pinterest insights to find the top hues before they’re big. This year, they are cool blue, jade, plum noir, wasabi and persimmon.
Pinterest spots rising colours early by analysing billions of searches and saves from 600 million people on Pinterest. These actions show which shades have momentum, before they take off.
The platform’s visual AI also looks at images to see what colours and colour combinations people love across Pinterest, revealing the aesthetic worlds that they are building.
In-house colour experts turn this data into cultural insights and map them to exact shades and confirm that they show up across fashion, beauty, interiors and more.
The platform predicts the five shades will dominate design, fashion, and beauty in 2026. Pinterest’s palette comes directly from user behavior: search queries and save data collected from September 2023 through August 2025. The methodology combines quantitative analysis of color-related search terms with cultural trend research conducted by Pinterest’s house of creative, which tracks fashion, interior design, and graphic design.
The Pinterest Palette recommends how marketers can use these trending colours in campaigns and creative, with a number of tips on its website.
Right now, colour conversation is fractured and less unified than in previous years. While Pantone chose Cloud Dancer for its 2026 Color of the Year—a soft white meant to convey calm—and Sherwin-Williams selected Universal Khaki to provide “comfort and stability,” other brands committed to deeper, more saturated hues. That includes Homes & Gardens‘s inaugural colour of the year, spiced tangerine.
Little Greene named a regal plum aubergine its color of the year, Graham & Brown chose a dark cherry-toned plum, and Behr selected a smoky jade.
Below is what the data shows for each shade chosen by Pinterest, and what it signals about where our color preferences are heading.
Cool blue
Cool Blue (#D7EFFF) is a pale, glacial shade with blue undertones. Searches for “cool blue” increased 85 per cent and “glacier aesthetic” rose 35 per cent.
The colour has found use across multiple categories, from interiors to nail design, and saves in this color family increased 215 per cent year-over-year. It aligns with broader industry interest in serene, restorative colors—a trend that multiple paint brands cited as driven by wellness concerns and desire for calm spaces.
Jade
Jade (#AEB8A0) is a muted green that falls between mint and moss tones. The shade saw significant search growth, with “jade accessories” up 135 per cent, “jade texture” up 40 per cent, and saves increasing by 125 per cent.
It reflects biophilic design principals, where nature-inspired colors connect with wellness interests and blur boundaries between indoor and outdoor living. The shade aligns with the broader earth tone movement trending in kitchens this past year, where designers are gravitating toward grounded, natural hues.
Plum noir
Plum Noir (#351E28) is a deep purple with burgundy and brown undertones.
Searches for “dark plum” increased 220 per cent, “deep burgundy” rose 230 per cent, and “plum living room ideas” climbed 60 per cent. Saves in this colour range jumped 335 per cent, making it one of the fastest-rising shades in the palette.
Wasabi
Wasabi (#E9F056) is an electric green in the yellow-green spectrum. “Chartreuse green” searches increased 175 per cent, “lime green weddings” rose 70 per cent, and “yellow green outfit” climbed 55 per cent.
Overall, the color saw 130 per cent growth in saves, and while the shade has a lot in common with 2024’s viral “brat green”—the #8ACE00 neon that launched into virality following Charli XCX’s album. Wasabi, though, leans more yellow, brighter, and less acidic.
Persimmon
Persimmon (#FF5C34) is a red-orange shade positioned between tangerine and tomato red. The “persimmon aesthetic” saw 100 per cent search growth, “orange color suit” increased 150 per cent, and “orange color combo” rose 75 per cent, while saves grew 55 per cent.
Orange in general has been having a cultural moment as of late: The signature color for Taylor Swift’s ‘The Life of a Showgirl’ album is orange, representing how “exuberant and electric and vibrant” her life felt during the Eras Tour. Timothée Chalamet selected “hardcore orange” as the signature color for Marty Supreme’s marketing campaign, citing Barbie’s pink strategy as inspiration, and subsequently wore head-to-toe orange suits to multiple premiers. And Milan Fashion Week’s Spring/Summer 2026 runways featured the shade prominently across Prada, No.21, Moschino, and Alberta Ferretti collections.
These colours are set to make waves across creative campaigns, so marketers looking to stay ahead of the curve can jump on these trends now, before they’re big.
