Meta will expand the advertising capabilities of Threads, its Twitter/X rival, bringing it to all the markets it currently operates in.
While Australian users have seen ads on Threads since January last year, there are new formats including 4:5 aspect ratio ads, carousel ads, and Advantage+ catalogue/app ads.
The new geographic expansion of the ad platform also allows for cross-border advertising campaigns.
Also on offer are simplified account management and third-party brandy safety and suitability verification.
“Australian businesses have been among the first globally to tap into the power of ads on Threads, and we’ve seen strong interest and creative campaigns since launch. Now, as Threads expands ads to users worldwide, brands here have an even greater opportunity to connect with over 400 million people globally, joining public conversations that shape culture and broaden perspectives. With new ad formats, enhanced brand safety features, and seamless campaign management across Meta’s platforms, we’re excited to see our partners continue to innovate, share what matters, and build authentic connections in this dynamic space,” said Will Easton, MD Meta ANZ.
