Chris Murphy has launched Murphy & Company, a growth practice for venture-backed companies operating in deep tech and frontier technologies.
The practice targets what Murphy called the “commercial translation gap”: the distance between what technically sophisticated companies have built and what the market – customers, investors, government, partners and talent – can readily understand. That gap slows growth by weakening fundraising narratives, makes sales harder, confuses partners and shortens the runway of companies carrying genuine strategic and commercial importance.
“Some of the most important technology being built in Australia right now is also the hardest to explain. These companies have credible science, serious commercial potential and deeply capable teams, but their technical credibility isn’t always being communicated in a way less-technical investors and customers can readily understand,” said Murphy.
“You can have the best technology or most innovative solution, but if the market can’t understand what you’ve built or why it matters, the technology will not scale the way it should. In sectors like deep tech, this can be a missed opportunity for everyone, not just a business problem.”
Murphy & Company has launched with Atomic Tessellator as its foundation client. The Sydney-based deep tech company has built a computational platform that lets organisations design, test and optimise advanced materials through simulation, compressing materials discovery from months to days.
Atomic Tessellator engaged Murphy to rebuild its commercial architecture. The engagement has moved the business from an inward-facing technical pitch toward a structured three-stage go-to-market model built for customers and investors.
“Murphy & Company has proven to be the missing link for our team as we look to scale our business. Chris’ ability to understand our technology and potential and help translate that into easy to understand touchpoints like our website and investor and sales collateral has been invaluable,” said Atomic Tessellator founder Alain Richardt.
Murphy & Company operates as an embedded growth partner, helping founders and leadership teams sharpen positioning, go-to-market strategy, investor and customer narrative, and the commercial systems that make complex technology easier to fund, sell and scale.
Murphy leads the strategy, then draws on a vetted bench of specialists for deep, hands-on delivery across brand design, paid media, web development and AI search.
Murphy has nearly two decades of experience across brand, creative and commercial strategy in the UK and Australia. He has worked with businesses including Grey London, Saatchi and Saatchi London, The Hallway and G Squared. He has worked across clients spanning Google, Qantas, BINGE, Zip and Toyota.
“Australia has no shortage of companies building at the frontier. But if those companies want to scale, attract capital, win trust and influence strategic markets, they need to become much better at translating technical advantage into commercial relevance. That’s the work Murphy & Company exists to do,” said Murphy.
Murphy & Company is accepting new engagements across deep tech and frontier technologies.
