ARN has appointed Melissa Verner Green as director of sales, Melbourne.
Green brings more than two decades of experience across Australia’s media, digital, technology and advertising sectors. Her career includes senior leadership roles at Fairfax, ARN, SCA, NOVA and Meta.
For the past 10 years, Green has been a senior member of the team at Meta Australia. For more than a decade, she has worked at the intersection of commercial strategy and digital transformation. She has led large-scale adoption of AI-driven marketing, first-party data integration and developed measurement solutions with Australian media agencies and clients.
“Melissa’s appointment brings world-class capability to the business. Melissa is one of the most respected commercial leaders in media. The market knows her well, and we are delighted to welcome her back to ARN. Her passion and deep domain experience in radio, and her depth of digital experience is a powerful combination. Her unique skill set will be an enormous asset to our team and our clients,” said ARN chief sales officer Richard Hunwick.
“She has a proven track record of driving growth at scale, from leading complex partnerships to bringing new technologies and commercial models to market. That experience will be incredibly valuable as we continue to build a more integrated entertainment offering.”
“Over the last 10 years, I’ve immersed myself in how brands, agencies and platforms connect in a digital world, but radio is my first love and now feels like the perfect time to step back in and bring my two worlds together,” added Green.
“ARN’s plans using radio, live streaming, podcasting, social and digital video are exciting, and representing the KIIS, GOLD and iHeart brands through this next phase of growth is a fantastic opportunity. I can’t wait to get started.”
