Meta ROAS Inflation: ‘The Real Danger Is Meta Loses The Power Of Being Judge, Jury & Executioner Of Campaign Performance’
Meta accused of pumping ROAS numbers as B&T still waits for ROAS…
Scam Ads: Meta Provides Brands With Stronger Protections & A Streamlined Takedown Process
Meta steps up efforts to save pensioners from falling into a fake…
Zuck Says He’s “Excited To Build Personal Superintelligence” As Meta’s Average Ad Price Jumps 9%
Meta doesn't even need to run CMO junkets to Menlo Park when…
Meta Child Safety Chief: Conversations ‘Underway’ To Embed Age Verification Directly Into Phones
The easiest way to embed age verification into a phone is to…
Privacy Rules May Force A Reset For Digital Advertisers
Much like Mario Kart's tricky Rainbow Road, new privacy rules might leave…
Meta Warns Australia’s Privacy Reforms Could Cripple AI Progress
If Aussie slang ends up training AI, don’t be surprised when ChatGPT…
US Judge Backs Meta In AI Copyright Lawsuit, Follows Anthropic Win
B&T reckons authors should fight back by getting E. L James to…
Innovid Becomes One Of The First Ad Tech Partners For Meta’s Threads API Launch
We weren't as well versed on threads as we would have liked.…
“No Ads! No Games! No Gimmicks!”: WhatsApp Breaks Its Big Advertising Promise
WhatsApp adding ads feels like a breakup where they say, “It’s not…
Why Wearables Are Advertising’s Next Big Opportunity
If your fitness consists of closing rings, then you should reconsider the…
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
David Koch & Eddie Maguire scam ads on notice after Meta takes…
Nick Clegg: Asking Creative Community For Permission Would “Kill” AI Industry
While Clegg may wring his hands over the AI industry's future, B&T's…
Meta Continues To Serve Ads Promoting Deepfake Nude Apps
This unsavoury news is further proof there is no good use for…
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
Meta catches ire over questionable ad placement as B&T wonders aloud what…
‘It’s In A Different Category’ – 36 Months Backs YouTube Exemption From Age Restrictions & Outlines What’s Next
36 Months happy to fight for kids being kicked off social, but…
Mandie Van Der Merwe Warns Marketers ‘Don’t Turn AI Tools Into Brand Killers’
AI was the talk of Meta Festival in Sydney this week. Though…
‘AI Agent Advertising Is The Future’ – Mark Zuckerberg Lays Out Vision As Meta Smashes Q1 Targets
Meta wants to control the whole ad ecosystem, but at least agency…
In-Store Shopping & Gen Z Are Front & Centre In Haircare Retailer Hairhouse’s Use Of Meta’s New Ad Tool
Need some hair advice? Just stroll in to a Hairhouse store. They've…
Major Parties Drop $1.4M In Social Media Ad Blitz As Election Heats Up
It isn't just Clive Palmer buying up all the country's ad inventory…
Meta Expands Teen Accounts With DM Nudity Protections & Greater Parental Oversight
Meta promises to slash the nudity on its platforms. If only someone…
Meta’s 2025 Election Plan: Safeguards Boosted, But Is It Enough?
Meta commits to fighting misinformation during the election... what happens the rest…
Online Safety Expert Says Social Media Age Restrictions Should Focus On Features
Big tech cries foul of Gov's proposed YouTube exemption. B&T still wonders…
Meta Introduces More Third-Party Content Block Lists To Boost Brand Safety On Its Platforms
Any controls that Meta could place on those weird AI cat videos…
Meta’s Nicola Mendelsohn: Advertisers At Davos “Very Reassured” About Its “Commitment To Brand Safety”
Meta tells advertisers not to worry about its recent changes. B&T still…
Meta’s Ad Revenue Climbs 22% As Zuck Hails Trump Administration As Prioritising “American Technology Winning”
The Zuck-Trump love-in continues as B&T wonders how they'd fare on Love…
Meta Tells Advertisers It’s ‘100% Committed’ To Brand Safety Despite Content Moderation Changes
Meta tells big spenders in the US not to worry about the…
MYOB & Meta Marketing Leaders Gabrielle McKenzie & Stefanie DiGianvincenzo Named As Judges For 2025 IHAC Awards
The In-House Agency Council names judges for its awards. Says they're very…
Facebook & Instagram Join Other Social Platforms In Signing EU Pledge To Take A Stand Against Hate Speech
Just days after canning fact-checkers & DEI policies in the US, Meta…
B&T’s Ones To Watch: Brands
B&T's Ones To Watch series continues with Brands. Local bakery that just…
Michelle Rowland: Meta Has No “Immediate Plan” To Can Fact Checking In Australia As Concerns Mount & Election Approaches
By way of example to Zuck, B&T is proud to announce immediate…
Meta Australia Will Continue To Hire Diverse Talent, Former Twitter Boss Says Zuckerberg Is “Lying” About DE&I
Zuckerberg is working hard to light fires for the MAGA mob while…
‘A New Wild West?’ – Adlanders On Alert As Meta Moderation Overhaul Sparks Brand Safety Concerns
Meta's move has certainly raised eyebrows. But, as you'll read here, some…
Julie Inman Grant: ‘We Will Continue To Hold Tech Companies To Account For Online Harm’
The eSafety Commissioner comes out swinging for Zuck, sans the actual boxing…
Zuckerberg’s Lurch Towards ‘Free Speech’ Is Purely An Ode To Donald Trump, But Will Advertisers Care?
We rarely try to pick sides here at B&T, though this move…
Zuck Follows Musk: Meta To Bin ‘Politically Biased’ Fact Checkers, Also Takes Swipe At Governments ‘Pushing To Censor More’
Zuck spectacularly backflips on content moderation to oddly be more like Musk.…
UFC Boss Dana White Joins Meta Board
With new hair, trendy outfits and an enviable physique, B&T wonders if…
Nick Clegg To Leave Meta Ahead Of Trump Inauguration
B&T reckons Clegg would be a great fit for Elon Musk's X…
Meta Settles Cambridge Analytica Dispute With $50m Payout
Meta has paid its $50M fine to the Australian Information Commissioner. Zuck…
Government To Compel Social Platforms To Strike Commercial Deals Under Beefed-Up Bargaining Code
B&T wonders whether the government might consider putting the funds from the…
