As Facebook Turns 20, Adland Weighs In On The Indelible Mark It Has Left On Advertising
Zuckerberg's curse turns the big two-zero. Here, B&T chats to adlanders on…
Meta Ad Revenues Jump Nearly A Quarter, Amazon Also Sees Big Ad Revenue Climb
Have you been worrying about Mark and Jeff's march to becoming trillionaires?…
Sheryl Sandberg To Leave Meta Board In May
As Sandberg announced the news, Zuckerberg's AI emotion processing chip went into…
DoubleVerify Bolsters Media Authentication On Meta
DoubleVerify ups its Meta authentication game. Just needs to conquer embarrassing uncles…
Meta Declares “Cautious Optimism” Among Advertisers At Davos
Meta declares "cautious optimism" among advertisers. Zuck declares "cautious optimism" about racking-up…
Cat Bowe Pops Back Up With New Senior Marketing Role At Salesforce
Meta's Cat Bowe jumps ship to tech rival Salesforce. Although B&T admits…
OMG’s Annalect First To Get Meta’s Advanced Analytics
Omnicom's data and analytics division Annalect has partnered with Meta, giving it…
Icon & Snack Drawer Appointed Meta PR Agencies Of Record
Meta unveils its new local PR agencies. So be warned if you…
Google To Pay $111m To News Publishers In Canada
Google lumped with latest $100 million-plus fine. Which, when it's all said…
Meta and Zitcha Revolutionise Off-Site Retail Media With Managed Partner Ads
Retailers globally can now seamlessly tap into the estimated US$40 billion off-site…
Meta Bans Political Advertisers From Using Generative AI Tools
This is great news for the Australian electorate, terrible news for overworked…
Meta Launches Verified For Business In Australia & Ad-Free Subscription In Europe
Meta launches verified for business In Australia. But as you'll quickly discover…
Meta Reports Strong Ad Sales But Warns Israel-Hamas Conflict Will Hit Ad Spend
Zuck reportedly treating himself to a fresh set of blue monogrammed polos…
Creative Is The New Targeting – Five Tips From Meta To Maximise Ad Performance
Look, it's five tips from Meta to maximise ad performance. Sadly, no…
Musk & Meta Face EU Ire Over Israel-Hamas War As Brand Safety Debate Hots Up For Advertisers
Still harbor regrets over that Thermomix you never use? Spare a thought…
Is AI Really Making Waves? Meta & P&O’s “Golden Child” Halves CPAs & Boosts ROAS By A Quarter
Think cruising's all unlimited booze, C-grade cabaret and dysentery? Think again with…
Meta Rolls Out Generative AI Features For Ad Creatives
Much like eating your veggies, there's no longer any excuse for not…
Facebook Gets Blink-And-You’ll-Miss-It Brand Refresh
You'll need to adopt the face of an overly Botoxed Hollywood celeb…
Meta Profiting Off Ads For Drugs, Counterfeit Money, Cloned Credit Cards & Even Live Animals
As Zuck can well attest, you don't become one of the world's…
Meta Considering Launching Paid-For, Ad-Free Facebook & Instagram In The EU
Meta eyeing ad-free, subscription model for Facebook & Instagram. More proof Zuck's…
Global Ad Spends To Top $US1 Trillion By 2024, With Just Five Players Representing Half Of All Spends
Expect a lot more Adidas tracksuits & bling at Cannes next year…
Meta Refuses To Take Action Against Online Racists Targeting Indigenous Australians
Even taking Meta out of the equation here, there's just some really…
Roy Morgan: Optus Tops Most Distrusted Brand List Following Data Breach; Meta, Telstra, News & Amazon Round Out Top Five
Latest brand trust results again prove the marketing merits to be had…
Financial Freedom, Leadership & AI: Women Leading Tech Gather For Exclusive Alumni Breakfast
It's B&T's full report on this week's Women Leading Tech brekkie. Bear…
Boldly Going For Change: William Shatner’s Earth-Saving Mission
Yes, it's William Shatner on B&T. And if you have no idea…
Meta’s AI-Created Ad Underwhelms At Advertising Week
Know how B&T promised the last of the Ad Week stories yesterday?…
Meta Ends News Access In Canada In Spat Over Publisher Payments
Meta has started to end access to news publications on its platforms…
Instagram Australia Hosts First Instagram University Event
Meta spruiking Insta's merits at a Sydney event yesterday. Seemingly less concerned…
Gather Round – It’s The Best Of The Best Trade PRs Presented By Finecast, Part Of GroupM Nexus
If you think this top PRs list was influenced by the price…
Meta Sees Ad Revenue Jump By 12%
Do you love reading about the world's richest people getting even more…
Federal Court Hits Meta With $20m Penalty Over Data-Guzzling VPN App
Judging by the size of the fines it receives, Mark Zuckerberg's cheque…
Threads’ Monetisation “Can’t Happen Soon Enough”
Industry expert says Threads' monetisation can't happen quickly enough. Zuck's accountant saying…
ACMA Could “Abuse” Proposed Misinformation Law: Meta
Meta's head of public policy in Australia, Josh Machin, has told a…
Meta Launches New Media Literacy & Fact Checking Programs Ahead Of Voice Referendum
Meta set to ensure all its Voice reporting on the platform is…
Twitter Threatens Meta Lawsuit Over Threads
What do they mean "lawsuit" when we've got the respective CEOs to…
Canadian Government & Corporations Pull Meta Ad Dollars In Row Over News Payments
The Canadian government and some of the country's major corporations have suspended…
Meta Has No Plans To Monetise Threads This Year
Zuck declares he has no plans to monetise Threads this year. All…
Meta’s Helen Black: Insta’s Reels’ Community & Social Make It Better For Brands Than Rival TikTok
Meta's Helen Black has a crack at rival TikTok here. But in…
Judge Tells White House To Cut Comms With Social Media Sites
Here's some bizarre White House comms news that even more bizarrely doesn't…
Meta Lifts Most Of The Lid On AI Content Recommendations
Utterly bamboozled by the shit Zuckerberg serves you up on your Facebook…
