Kindness Factory, has urged the media industry and schools to help the Kindness Factory reach a monumental 10 million acts of kindness this World Kindness Day.
With the global tally currently sitting at 8.5 million, the not-for-profit is calling on each and every one of us to close the gap.
For the past five years, Australian Community Media (ACM) has proudly served as the official media partner of the Kindness Factory, dedicating extensive inventory across its network to amplify the organisation’s mission of making the world a kinder place. Spearheading the partnership ahead of World Kindness Day (Friday, 13 November), ACM is launching a nationwide campaign to promote the profound impact of kindness in our communities.
Kath Koschel, founder of the Kindness Factory, said rallying the industry for this milestone is a crucial step in spreading connection.
“World Kindness Day is all about reminding people how much small acts matter,” Koschel said. “ACM has been an incredible anchor partner over the last five years, and with the entire media landscape getting behind this, we can reach millions more people and smash our goal of logging 10 million acts of kindness in 2026.”
Tony Kendall, managing director at ACM, said the ongoing partnership with Kindness Factory remains a natural fit for a business built on community connection.
“ACM has always been anchored in everyday local communities around Australia. We see firsthand how small acts of kindness hold these communities together, especially during tough times,” Kendall said. “We have been incredibly proud to partner with Kath and the Kindness Factory team over the last five years, to help them grow their impact.”
To drive the message amongst our most influential audience, Kindness Factory has launched a National Free Dress Day in primary schools to coincide with the official celebration and help drive even more acts of kindness. The students at St Declan’s Catholic Primary at Penshurst welcomed Koschel back to her former school in support of the initiative with a multi-coloured kindness wall of handwritten messages.
Catherine Coman, principal St Declan’s Catholic Primary School, Penshurst said, “Education isn’t just about what happens in the classroom; it’s about teaching young people empathy, respect, and how to care for one another. Initiatives like World Kindness Day and the incredible work being done by Kindness Factory help build resilient, supportive school communities where every child feels valued.”
To make it as easy as possible for other publishers, broadcasters, and agencies to amplify the message, ACM’s in-house creative studio has produced an open-source toolkit of digital and print campaign assets.
“Kindness shouldn’t be competitive. We want this campaign to be as widespread as possible. That’s why we’ve built a turnkey package of assets, and are calling on our peers across the media industry to join us in spreading this message. Whether you are a rival publisher, a TV network, an independent radio station, or a media agency, we encourage you to stand with us for World Kindness Day,” added Kendall.
