Tapt Media’s talk stations have taken the crown for the number one breakfast programs in both Sydney and Melbourne, according to survey 6 of the radio ratings.
Tapt Media national content manager, Greg Byrnes said the results reflected the strength of the network’s programs in the country’s two largest markets.
“Led by 3AW and 2GB’s dominant breakfast shows, Survey 6 highlights the enduring strength of our talk audio network. Across the country, our audience is growing year-on-year, off the back of standout local increases like Millsy and Karl’s big jump on 6PR breakfast,” said Byrnes.
“With streaming surging almost 13 per cent, it’s now the highest on record and shows audiences are connecting with us across every platform. We are deeply grateful to everyone tuning in.”
The sixth instalment of this year’s radio ratings is collected from 11 July to 18 Sept September. Excluding Kyle and Jackie O’s Syndey KIIS replacements Dr Chris Brown, Amy Gerard and Jack Charles.
The trios first day on air will be 9 November.
Ben Fordham remains the king of Sydney’s breakfast
Despite dropping 0.9 percentage points, Ben Fordham’s 2GB is the city’s most listened to breakfast program with an audience share of 10.8.
The program covers a diverse array of topics ranging from law enforcement and migration to consumer advocacy and health. Recurring themes often include “people power” initiatives, where the show highlights community-led victories or investigates administrative failures within government systems.
The broadcast is known for its responsive nature to breaking news, often featuring live reports and direct listener engagement via text and phone lines.
Looking broader, Sydney’s most listened to station Monday-Sunday from 5:30am-12am was smoothfm 95.3. Out of Sydneysiders aged 10 plus it recorded a market share of 13.2 per cent, down 0.3 percentage points from survey 5.
3AW stays Tapted into Melbourne
Arthur Laundy’s 3AW remains Melbourne’s number one station with an audience share of 13.4 per cent. Again, this is despite dropping 0.7 percentage points since survey 5.
Helping the station take home Melbourne’s crown was the breakfast slot with Ross & Russ. The duo’s breakfast program pulled in an 18.3 per cent audience share.
On the show, Melburnians join former lawyer Ross Stevenson and former partner and chief creative officer of PwC Australia Russel Howcroft as they parse the day’s affairs with their wit and a healthy dose of humour.
It appears KIIS’ Kyle & Jackie O hangover has ended. The stations breakfast slot only slipped 0.1 percentage point to record an audience share of 5 per cent.
This will be the last survey until the new line-up of Ash London, Isaac Smith and Elliot Garnaut take over.
Brisbane, Adelaide and Perth
Having a look at the other three metro markets, Brisbane has a pretty even split of favourite stations across the city. Tapt Media’s 4BH 1116 leads with the highest market share of 12.3 per cent. Followed by Triple M (11.3 per cent) and B105 (10.6 per cent)
The most listened to station in Perth was Nova 93.7. The popular station has a market share of 18.3 per cent, which jumped 0.7 percentage points.
The biggest mover however was Triple M which gained 1.2 percentage points.
And last but certainly not least Adelaide is dominated by 5MMM. Which lost 0.3 per centage points put still holds a strong market share of 14 per cent.
According to the survey, commercial radio now reaches 12.7 million Australians weekly across the five metropolitan markets — up 2.8 per cent year on year. Weekly metro audiences have now held above 12 million for more than four years.
On the news Lizzie Young, CEO of Commercial Radio and Audio (CRA), said: “Australians are giving commercial radio more of their time, and audiences are growing at every age and wherever they listen.
“It’s the only commercial media that’s 100 per cent locally owned and operated, delivering consistent, trusted and measurable scale. Where audiences spend their time, brands should spend theirs. And when brands invest in local media, they’re backing Australian jobs, Australian voices and Australian stories.”
