The growth of Out of Home continues to go from strength to strength with the industry recording net media revenue growth of 8. 8 per cent in the third quarter of 2026.
Revenue for the quarter reached $376 million, up from an adjusted figure of $346 million during the same period in 2025.
Digital Out of Home (DOOH) accounts for 77 per cent of total revenue, up marginally from 76 per cent reported for the same period last year.
Outdoor Media Association CEO Elizabeth McIntyre said the latest results reflected the trust advertisers have in the medium.
“In Out of Home brands are getting a non-fragmented, trusted broadcast medium that delivers results,” she said.
“The growth over the past three months reflects strong momentum that has been the hallmark of our industry’s performance in 2026 so far.
“The medium has transformed significantly, with digital, data, dynamic creative and MOVE making Out of Home more measurable, accountable and responsive than ever.
“Our members do outstanding work in the fields of innovation and investment, and this growth is a testament to their efforts.”
New members
In other news the OMA’s membership base continues to grow with mobile digital out of home specialists Hyped Media joining under the media owner category.
Hyped Media operate a fleet of LED digital billboard trucks throughout Australia, servicing campaigns on a national level.
Hyped Media managing director James Henry said the decision to join the OMA is about strengthening their connection with the broader Out of Home industry.
“Mobile billboards have always delivered impact, but impact alone isn’t enough to earn a bigger place in the media plan,” he said.
“These days, budgets are tight and advertisers need to know who they’re reaching, what was delivered and how it was measured.
“Through Hyped Media’s membership of the OMA and MOVE, advertisers will soon get the confidence of data and audience metrics with the flexibility of mobile billboard advertising.”
McIntyre welcomed Henry and his team on board.
“New members bring fresh perspectives, ideas and energy to our industry, and Hyped Media’s focus on creating impactful experiences makes them a valuable addition to the OMA community,” she said.
“Our industry continues to evolve rapidly, and bringing more businesses into the OMA community strengthens our collective voice and creates greater opportunities to share knowledge, collaborate and drive our medium forward.”
