OOH Sector Q3 Revenue Grows 9%, OMA Welcomes Hyped Media As New Member
OMA gets hyped as Hyped Media joins.
OMA’s Half Year Results Show Steady Growth In OOH
OOH continues to be one of the best places to be. Unless…
Colin Hindmarsh & Chris Tyquin Inducted Into OMA Hall Of Fame
Unlike Nathan, Collin is the only Hindmarsh to ever be inducted into…
WOOH Board Member Warns Of Advertising Ban ‘Domino Effect’
We had thought the domino effect was the surging need for a…
OMA & RSL Renew ANZAC Day Partnership
RSL & OMA renew their important ANZAC Day partnership, in what should…
AWARD, Leonardo.ai & OMA Collaborate To Launch ‘GenAI Sprint’ For Creative Campaigns
This sprint to shine a light on where AI can help you.…
OMA Creative Awards Finalists Revealed
The OMA Awards finalists are here. And it's bad news for TVCs…
From ‘Gut Feel’ To ‘Reinventing Ice Cream’ – OOH Industry Targets 20% Share As New MOVE System Goes Live
The long-awaited MOVE is here! And frankly, we're so excited we can't…
AANA: Aussies Want Positive, Proactive Approach To Healthy Eating Over Ineffectual Ad Bans
Banning ads doesn't help anyone, says the AANA. Save those two lust…
Transport, Roadside Billboards Power Out Of Home Growth
OOH keeps on trucking. Much to the delight of the nation's truckers,…
Elizabeth McIntyre On Importance Of Networking For Female Career Progression
Networking can be a great career booster. Particularly so if there's a…
OOH Talent Honoured At 2025 Outdoor Media Association Industry Awards
The OOH industry celebrated, because you can skip ads online, but not…
MOVE & OMA Reveal Out Of Home Reaches 97% Of Australians Weekly
We have to ask, who are these other 3% that aren't leaving…
New ‘Life Without Out Of Home’ Campaign Details Unseen Economic Value Of OOH Advertising to Australian Communities
The OMA & Howatson create new campaign to show off OOH's importance…
OOH Industry Leads The Charge In Promoting Healthier Eating Habits: OMA Members Contribute Over $41 Million In Ad Value Since 2021
If you are craving a salad on your next trip home, you'll…
OMA & RSL Renew ANZAC Day Partnership For Sixth Year Running
The RSL & OMA renew their important partnership for the sixth year…
Victoria’s Department Of Transport & Planning Joins OMA
Victoria's transport body joins the OMA. Promises no updates or further explanation…
Specsavers’ ‘Welcome to Melbourne’ Campaign Wins Inaugural OMA Creative Awards Grand Prix
The OMA reveals the first batch of winners from its awards. No…
Finalists Announced For First OMA Creative Awards
The Outdoor Media Association (OMA) has released the finalists for its first…
Transport Sees The Biggest Growth Among OOH Categories
Perhaps the roads really are paved with gold in OOH. Well, apart…
OMA Launches New Creative Awards For OOH Sector
The OMA launches new awards looking at OOH creativity. Those ads in…
OMA: OOH Sector Revenue Up 8% In 2024, DOOH Tops 75% Of Net Revenue
OOH continues to be the industry's star as B&T eagerly awaits the…
OMA & AANA Question Effectiveness Of SA Government Occasional Food & Drinks Ad Ban
While the debate rages, B&T reckons that doubling delivery fees on Uber…
OOH Industry Records 10% Lift In Net Media Revenue In Q3
If anyone's having a superlative 2024 it's the OOH industry. Throw the…
Wildstone & Manboom Join The Outdoor Media Association
There's only one format that gets results and comes with the possibility…
Digital Out Of Home Networks Integrate Into OpenDirect
New initiative will see standardised programmatic guaranteed direct trading across classic &…
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH…
OMA & RSL Join Forces For ANZAC Day
ANZAC Day's a great reminder of those who made the ultimate sacrifice.…
OOH Sector Continues To Shine As OMA Reports 9% Q1 Growth
Outdoor continues to buck industry trend, further proving that sometimes you just…
IAB Australia & The Outdoor Media Association Power Digital Out Of Home: Amplifying The Expert Voices
IAB Australia and the Outdoor Media Association (OMA) have announced the speakers…
OMA 2023 Creative Collection: UberEats Delivers A Win
While UberEats marketing team is on a roll, we're still wondering why…
Out Of Home Industry Reports Double Digit Growth In Q2
Still refusing to leave the house post-COVID? Well, it appears the outdoor…
OOH Generated $1bn Revenue For First Time Since Pandemic
Outdoor continuing to prove it's the sirloin steak, the Stella Artois if…
OMA Bullish Following Q1 Results, Says OOH Never Been As Nimble, Focused & Unified
Outdoor again delivering a compelling argument. Yet remains utterly dependant on people…
OMA Annoints Elizabeth McIntyre As New CEO
Outdoor Media Association names new CEO. Apparently having tan lines was advantageous…
