The AI Advantage: Rewriting The Rules Of Career Longevity At 60
Christopher Smith touts AI as an important reason for his continued career…
AI-Driven Personalisation A ‘Green Flag’ For Building Loyalty Among Gen Z Audiences, Finds Research
The latest research from SAP Emarsys is very hip by using Gen…
Partnerize Bosses: AI To Transform How Partnerships Are Formed, Optimised & Monitored
B&T chats partnerships with the experts at Partnerize.
oOh!media & ANZ Take Flight For AI-Driven OOH Campaign Experience
ANZ launches its Falcon technology with an impressive OOH activation. And no,…
DoubleVerify Uncovers Over 200 “AI Slop” Sites Misleading Advertisers & Wasting Spend
Does the specifying of AI slop sites confirm the existence of human…
We’re Close To ‘If You Can Dream It, You Can Do It’ With Gen AI
Has all AI stuff put your head in a spin? It seems…
ANZ Launches AI ‘Falcon Lens’ For The AO Via Special, T&DA, PHD & oOh!
We trust there's going to be plenty of in-flight work on this…
Salesforce Unveils AI-Powered Innovations For Retailers To Boost Productivity & Unite In-Store & Digital Shopping
Salesforce's AI offensive keeps on trucking. Not to say its AI is…
DoubleVerify Exposes 86% Increase In Invalid Traffic Driven By AI Crawlers & Scrapers
Impressions through the roof? AI crawlers and scrapers might be to blame…
Google Tests Turning News Articles Into Personalised Podcasts
What could be better than reading all the latest from B&T? Having…
Musk’s Grok AI Poised To Launch Puzzling ‘Unhinged Mode’
Unhinged mode set to steal drunken uncles' thunder by also being "objectionable,…
Pureprofile unveils AI-powered video surveys for deeper, more nuanced insights
Pureprofile unveils gadgetry to improve your videos that won't require a director's…
Google Expands Partnership With Bastion Digital To Harness The Potential Of Gen AI
The Google News Initiative (GNI), in partnership with digital consultancy Bastion Digital,…
Coke, Christmas And The AI Challenge
Coke ruffles feathers with its AI-generated Christmas ad. No one mentioning we've…
From Mass Marketing To True Personalisation: Gen-AI’s Marketing Revolution
Billy Loizou talks how AI set to deliver real personalisation for marketers.…
OpenAI Hires First CMO Amid ChatGPT’s Growing Popularity & Plans To Develop Artificial General Intelligence
ChatGPT's parent, OpenAI, has recruited its first CMO. Thankfully known as Kate…
AI Podcast Analytics & Community Platform Dome Heads To Tokyo To Duke It Out With Global Startups In Red Bull Basement Competition
Dome set to represent Australia at the Red Bull Basement competition in…
Pureprofile Launches Product Innovation Team To Develop Data Technology Solutions Powered By AI
Global data and insights company Pureprofile Limited has launched a new product…
Hype Hits Reality, With Over 80% Of Australian Businesses Yet To ‘Officially’ Implement AI
Businesses found to be slow on AI's uptake. Super fast to move…
Salesforce’s Agents Mean The Next Wave Of AI Is Already Here for Marketers With Fisher & Paykel Ahead Of The Curve
Salesforce's Leandro Perez reveals what the next wave of AI holds. And…
Consumer Trust Takes A Nosedive, Finds Deloitte Report, As AI Adds To The “Trust Bust”
The "trust bust" conjures quite the image, we're sure you'll all agree.
Streem To Drive Major AI Development With Google Cloud Collaboration
Real-time media monitoring agency Streem set to enhance its AI offerings. Which…
Publicis Sapient Announces Global Partnership With Google Cloud Accelerating AI-Driven Business Transformation
Publicis Sapient creates a dedicated Google Cloud business. Stops short of printing…
Australian Marketing Gen AI Startups Are So Hot Right Now
It appears anyone & everyone is jumping on the AI start-up bandwagon.…
xGrowth & Media Collateral Survey Finds Resurgent Spending & Generative AI Adoption To Drive Greater Marketing Impact In 2025
New report paints rosy picture for marketers taking up AI. Rosier still…
Nine & Salesforce CMOs On How Generative AI Can Redefine Human-Centric Marketing
B&T reporting live from today's IAB Leadership Conference. AI dominating proceedings with…
Squarespace’s Michael Stocks: Australia’s AI Adoption “Faster Than Expected”
Squarespace’s Michael Stocks praises Australia's AI adoption. A complete contrast to our…
New Salesforce Research Shows How AI Agents Can Step In As Australian Consumer Trust Slips To Record Low
Salesforce research on AI has arrived. But rest assured, a human wrote…
Getty Images Elevates Generative AI Capabilities With New Product & Reference Image Features
Getty unveils "commercially-safe generative AI tools" for users. In contrast to merely…
Two-Thirds Of Marketers Laud Email’s Relevance & 75% Use AI, Finds Intuit Mailchimp Report
The 'Strategies for Performance-Obsessed Marketers' report is here. Not that you shouldn't…
Feels wins: Why AI Will Never Send You To Jail
It's DDB's Leif Stromnes latest B&T column & he's going against current…
Ribeiro & Solanki: ‘Ethical & Responsible AI Is Fundamental, Not A Nice To Have’
Ethical & responsible AI is a must-have, apparently. No word on loveable…
Why A CDP Is Your Launchpad To The AI Era
The power of AI was front & centre at this industry talkfest.…
B&T Awards 2024 The Work: Best Use Of Tech & AI
It's a pre-awards preview of the best use of tech & AI…
The Fake News Situation Is About To Get A Whole Lot Worse
Chris Couchman writes fake news from the US elections to get a…
54% Of Creators Use AI In Content Reveals Social Soup
It appears Aussie creators have been quick to embrace AI. Even quicker…
News Corp Vs Perplexity: The Lawsuit That Could Change Journalism & Advertising Forever
News' lawsuit against AI firm Perplexity set to dominate headlines. As Bruce…
Germany Tourism Creates AI Influencer ‘Emma’ In New Digital Strategy
New AI influencer Emma has grabbed the online world's attention. We hope…
Social Soup Doubles Down On AI Power With Launch of New AI Content Tool
Social Soup unveils new AI-powered content optimisation tool. Great for creators and…
