AI’s Impact On Businesses Is ‘Essentially Zero’
AI's impact on business amounts to nearly nothing. Save B&T, we're putting…
BTS: Paper Moose Uncorks Peter Lehmann Wines ‘Bold’ AI Campaign
Paper Moose launches campaign for winery. B&T runs story in hope of…
SXSW 2025: The AI Hype Mirage That Reveals A Bubble Is On The Horizon
SXSW Sydney: where everyone’s talking AI transformation while using ChatGPT to rewrite…
Pounce Brings AI Magic To Halloween With Free Family-Friendly Costume Generator
Has your go-to sexy police officer outfit become rather embarrassing in the…
AI Might Match Human Creativity, But Until It Knows Why, Does It Really Matter?
If AI really matched human creativity, we'd imagine it would have come…
Is The Death Of Search Finally Here? Publishers & Advertisers Brace For Impact Google’s AI Mode Rolls Out In Australia
Google's new AI mode causes consternation among publishers. Especially B&T, given our…
News Corp’s Michael Miller Demands Action On AI & Social Media “Monster” Threatening Journalism’s Survival
Michael Miller loosens his tie, rolls up his sleeves and comes out…
Leonardo.Ai Launches $50K Imagination Fund For Global AI Creative Community
Leonardo.AI lives up to its namesake with creativity fund. And we're talking…
Rolling Stone Publisher To Sue Google Over AI Summaries
Rolling Stone invokes Woodstock spirit and takes aim at Google over AI…
Chatbots Behaving Badly: OpenAI & Meta In Firing Line After Alleged Safety Failings
Thought Her & iRobot were as bad as it could get? Think…
Marketers Warn AI Free-For-All Risks Trust Of A Generation
Marketers warn that hours spent turning your pet into a human on…
Omnicom, DDB & Whirlpool Face Lawsuit As US Senator Alleges AI Misuse In Cannes Entry
Who'd have thought financing a washing machine would get you into all…
“It’s Emotional Castration”: ChatGPT Users Mourn The Loss Of AI Lovers As GPT-5 Rolls Out
Shorn of real life connection, internet's weirdos now shorn of AI therapist.
Studies Say Search Is Dead, So Why Won’t Google Switch Off Life Support?
The fact we asked ChatGPT to create this image rather than searching…
Astronomer Turns Coldplay Cheating Scandal Into Crisis Comms Masterclass With Gwyneth Paltrow At The Helm
We normally watch anything Gwyneth Paltrow and her Goop brand do from…
OpenAI’s Sam Altman: Get Good With AI To Remain Employed
AI boss says the only way to keep your job as AI…
Meta Warns Australia’s Privacy Reforms Could Cripple AI Progress
If Aussie slang ends up training AI, don’t be surprised when ChatGPT…
Grok Hits The Road In Tesla Just Days After Antisemitic Meltdown Sparks Outrage
Finished your Mein Kampf audiobook? Musk's Grok on hand to provide national…
Cleary Lawyers Up: AI Deepfake Flyers Spark Legal Showdown After Origin Decider
Cleary is lawyering up after Origin game three, and surprisingly it's not…
AI Ambition Soars, But Readiness Falls Short, ACAM’s Inaugural AI Readiness Benchmarking Report Reveals
Australia’s AI ambition is sky high, shame the readiness is still buffering.
Only 12% Of Organisations Are Planning To Hire An AI Specialist Over The Next 12-18 Months
AI is reshaping the workplace, but with only 12% hiring AI leaders,…
Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
We wanted to call Cowling a Monks boss in this piece, but…
Coke Ad Blunder Highlights Risks Of AI In Advertising
We're used to getting coke blunder stories here at B&T, except we…
Deloitte Launches Global Agentic Network
Finally, an office worker who never takes sick days, doesn’t gossip in…
Nick Clegg: Asking Creative Community For Permission Would “Kill” AI Industry
While Clegg may wring his hands over the AI industry's future, B&T's…
Just How Far Is Too Far? Fake AI Reading List Raising Questions About The Future Of Publishing
With ChatGPT creating fake AI reading lists, we see just how far…
‘AI Is A Co-Pilot, Not Autopilot’ – TBWA Appoints Lucio Ribeiro As Inaugural Chief AI & Innovation Officer
Ribeiro reckons AI is a creative co-pilot with greater longevity than Goose…
‘Check Your Sources’ – Pravda Australia’s ‘Portal Kombat’ Operation
Have a sudden hankering for borscht? This read might explain why.
Mandie Van Der Merwe Warns Marketers ‘Don’t Turn AI Tools Into Brand Killers’
AI was the talk of Meta Festival in Sydney this week. Though…
“This Is No Longer A Theoretical Threat”: Josh Faulks Urges Industry To Push Back On Gambling & Alcohol Ad Bans At RESET
AANA now expected to receive bottles of champaign from pubs, clubs and…
AANA Unveils AI Evolution At RESET For Growth: From Hype To High-Impact Marketing
The AI revolution must be over now the AANA is announcing an…
Is This AI Or A Journalist? Research Reveals Stylistic Differences In News Articles
Trade press articles becoming a bit same-y? Sleep safe in the knowledge…
Hotwire Launches AI Search Capability & AI Lab
Try to find a single B&T article that doesn't mention AI... we…
Envato Launches VideoGen Tool Promising “Hyper-realistic” Videos In Under A Minute
Uncanny valley cat videos look set to become a fixture of LinkedIn…
Eddie McGuire Targeted In AI Scam As Deepfake Tech Fuels Fraud Surge
We aren't entirely sure who is taking financial advice from Eddie McGuire,…
AI Will Change Stigma Around Tech & Focus Minds On Outcomes: B&T Chats With Adobe’s Katrina Troughton In Vegas On Australia’s Looming AI Transformation
Rather than calling a lawyer, B&T's hack used her single phone call…
AI Deepfake Attack On Dutton Highlights Rising Misinformation Threat On RedNote As Australian Election Looms
We're pretty sure it was a deepfake vid saying Dutton will deport…
From ‘Wow’ To ‘Now’: The Power Of Generative AI For Marketers
Microsoft's explains how to connect in the age of GenAI. Though we're…
Trump Wants ‘America First AI’ In A Bid To Remove AI Safety, Responsibility & Fairness
'Woke' AI under attack, still no word on whether 'America first AI'…
