Australian Marketing Gen AI Startups Are So Hot Right Now
It appears anyone & everyone is jumping on the AI start-up bandwagon.…
xGrowth & Media Collateral Survey Finds Resurgent Spending & Generative AI Adoption To Drive Greater Marketing Impact In 2025
New report paints rosy picture for marketers taking up AI. Rosier still…
Nine & Salesforce CMOs On How Generative AI Can Redefine Human-Centric Marketing
B&T reporting live from today's IAB Leadership Conference. AI dominating proceedings with…
Squarespace’s Michael Stocks: Australia’s AI Adoption “Faster Than Expected”
Squarespace’s Michael Stocks praises Australia's AI adoption. A complete contrast to our…
New Salesforce Research Shows How AI Agents Can Step In As Australian Consumer Trust Slips To Record Low
Salesforce research on AI has arrived. But rest assured, a human wrote…
Getty Images Elevates Generative AI Capabilities With New Product & Reference Image Features
Getty unveils "commercially-safe generative AI tools" for users. In contrast to merely…
Two-Thirds Of Marketers Laud Email’s Relevance & 75% Use AI, Finds Intuit Mailchimp Report
The 'Strategies for Performance-Obsessed Marketers' report is here. Not that you shouldn't…
Feels wins: Why AI Will Never Send You To Jail
It's DDB's Leif Stromnes latest B&T column & he's going against current…
Gen AI Is ‘No Flash In The Pan’ And Is Where ‘Extraordinary Ideas Can Come To Life’
The B&T journalist that hosted this panel also penned this accompanying article.…
Ribeiro & Solanki: ‘Ethical & Responsible AI Is Fundamental, Not A Nice To Have’
Ethical & responsible AI is a must-have, apparently. No word on loveable…
Why A CDP Is Your Launchpad To The AI Era
The power of AI was front & centre at this industry talkfest.…
B&T Awards 2024 The Work: Best Use Of Tech & AI
It's a pre-awards preview of the best use of tech & AI…
The Fake News Situation Is About To Get A Whole Lot Worse
Chris Couchman writes fake news from the US elections to get a…
54% Of Creators Use AI In Content Reveals Social Soup
It appears Aussie creators have been quick to embrace AI. Even quicker…
News Corp Vs Perplexity: The Lawsuit That Could Change Journalism & Advertising Forever
News' lawsuit against AI firm Perplexity set to dominate headlines. As Bruce…
Germany Tourism Creates AI Influencer ‘Emma’ In New Digital Strategy
New AI influencer Emma has grabbed the online world's attention. We hope…
Social Soup Doubles Down On AI Power With Launch of New AI Content Tool
Social Soup unveils new AI-powered content optimisation tool. Great for creators and…
Questions Raised As Liberals Produce Australia’s First Entirely AI Generated Political Campaign
The Liberals have unveiled Australia's first-ever AI political ad. And it's as…
Can You Hear That? AI Is Coming For Voice
This expert argues AI's next victim will be voice. Which will stop…
Snowflake AI Data Cloud For Travel & Hospitality To “Transform” Sector’s CX
Been going to the same caravan park at Christmas for three decades?…
Only A Third Of Aussie Marketers Label AI-Generated Social Media Content
Study finds marketers aren't revealing their social content is Gen-AI produced. Some…
Philadelphia Eagles Slam “Counterfeit” Kamala Harris Campaign
As you'd expect, the US election not without its usual dramas -…
New Research Reveals Australian C-Suite’s Generative AI Business Priorities
Salesforce study finds that Gen AI is a top three priority for…
How Targeted AI Marketing Led Dan Murhpy’s To A 29% Sales Boost
Liquor retailers turning to AI to "combat reluctant consumers". Said consumers turning…
Tech Leaders: AI Skills Gap In Australia Is “Frightening” As We Face Massive Societal Problems To Overcome Gender Inequality
Women Leading Tech breakfast gives stark reminder of Aus' AI skills gap…
MADE THIS Launches AI Artist Collective In Australia & New Zealand
Planning on using AI art in a coming campaign? Get past the…
Western Sydney University’s AI Integration: A Model for Government & Higher Education
AI is a powerful tool with the transformative potential to enhance all…
IntelligenceBank Acquires Red Marker To Provide Brands With AI-Powered Marketing Compliance Solution
Do you publish "inaccurate, misleading, out-of-date ads, product disclaimers, & websites"? Stop…
“I’m A Little Creeped Out”: Do Microsoft & Google’s AI Olympics Ads Fall Short?
Much like Olympic breakdancing & Peter Dutton, there's still a bad smell…
Elon Musk Violates His Own Platform Rules By Sharing Undisclosed Kamala Harris Deepfake
Read a headline with Elon & Kamala Harris in it & you…
AI Is “Existential” Threat To Journalism & Creative Industries: MEAA
Despite getting incessantly booed at conferences, AI seemed to have a good…
Experts Weigh In: AI In Action & The Nature Of The Resistance
Everyone at work talking AI but you still can't work the Nespresso…
Adobe Changes How Brands Manage Millions Of Creative Assets With Gen AI-Powered Content Hub
There are two schools of thought on AI - powerful tool to…
‘A Brazenly Commercial Threat To Human Artistry’: Sony, Universal & Warner Sue AI Start-Ups Over Alleged Copyright Violations
Whenever anyone mentions AI do you look forlorn & simply say, "I…
Elon Musk: Journalism Is Dying, AI Will Stop Us Working & Not All Of Advertising Needs To “Go F*ck Itself”
Adland pulled itself from the beaches and wine to hear Elon stumble…
Pinterest Reveals “Ad Labs” To Test Gen AI-Powered Features For Advertisers
Pinterest the latest social media platform to amp up its generative AI…
Shutterstock Launches ImageAI, Powered by Databricks: An Image Generation Model Built for the Enterprise
Photo library unveils new AI-generated picture offering in possible latest blow to…
Ipsos Data: Asia Pumped For AI, Australia “Nervous”
New study reveals Aussies' worries around AI. Hey, we still struggle with…
