B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Only 12% Of Organisations Are Planning To Hire An AI Specialist Over The Next 12-18 Months
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Only 12% Of Organisations Are Planning To Hire An AI Specialist Over The Next 12-18 Months
Media

Only 12% Of Organisations Are Planning To Hire An AI Specialist Over The Next 12-18 Months

Staff Writers
Published on: 24th June 2025 at 10:57 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

AI is changing the way individuals and businesses are approaching work as revealed in Talent’s latest survey report. The report features insights from over 850 business leaders and technology professionals across diverse industries in Australia and New Zealand.

The survey, focused on six key themes, Perception, Current Use & Adoption, Strategy & Leadership, Skills & Enablement, Barriers & Challenges, and Agentic AI, offer an in-depth understanding of how AI is being implemented today and its implications for the future of work.

Key findings include:

  • Only 12% of organisations are planning to hire an AI specialist or leader over the next 12-18 months.
  • AI has not impacted workforce planning for 55% of organisations.
  • Only 5% of survey participants feel their organisation is responding to the changing AI landscape ‘Extremely well’.
  • 90% of business leaders believe AI will positively impact their team’s work in the next 2 years. Whereas only 63% of workers believe AI will positively impact their role in the next 2 years.
  • 25% of workers are concerned about job displacement due to agentic AI systems.
  • Security or compliance concerns remains to be the biggest barrier preventing teams from using AI more regularly for 46% of respondents.
  • 52% of organisations are offering training or upskilling opportunities related to AI.

“AI is reshaping how businesses and individuals approach work, but our latest survey shows there’s still a cautious optimism in the market. While 90% of leaders see AI’s positive impact on their teams, only a small number are actively hiring AI specialists. This gap highlights the opportunity, and urgency, for organisations to build stronger AI capabilities otherwise risk being left behind,” said Matthew Munson, talent managing director NSW.

“AI is fundamentally transforming the workplace. However, there are many unseen challenges. The implementation of large-scale AI projects can necessitate the storage of enormous volumes of data, which in turn requires fast and reliable access. Cloud storage, while convenient, comes with substantial costs which may not be considered in this regard. There are also security considerations evolving at an accelerated pace. There needs to be a greater focus on developing effective solutions and having the right AI leaders in the business to ensure the success,” said Jack Jorgensen, practice lead – AI, Data & Innovation at project delivery company Avec.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AI
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

TV Ratings (16/07/2025): ACA Investigates 92-Year-Old Widower Forced To Live In Hotels As Flood Repairs Stall
17/07/2025
Mediaocean Reveals 2025 H2 Market Report: CTV Remains Top Channel For Planned Budget Increases
17/07/2025
Who Is Your Industry Superwoman? Voting For B&T’s Women In Media People’s Choice Award Is Officially OPEN
17/07/2025
Carly Yanco women in media
Carly Yanco Steps Up As ING Australia CMO, Danielle Hamilton Exits After 3 Years
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?